dentedshed
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- Michael
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There seems to be a few ebay threads at the moment so I though I'd share this guide that I have been knocking together for a little while. Feel free to comment or criticise, I'm a big boy so I can take it 
Sellers:
Take lots of pictures. Good, clear pictures. There is no excuse for not doing this seeing as there are so many free hosting sites around.
Describe your item well. Sit down and think about what it is you're selling and write a thorough and truthful description of it.
Make sure that your pictures back this up. A three line description is not a good description.
Starting price. Decide if you want a specific start price (the lowest you will accept) or chance it by starting at 99p and let bidders
decide the market price. If you do set a reserve it has to be at least £50 (setting a reserve costs more so you might be just as well with a higher start price).
Buy it Now. If you know what price you want then stick it on a fixed price, Buy it Now (BIN) listing. If you do a normal auction and add a BIN
price be aware that the BIN option will disappear as soon as a bid is placed if there is no reserve set. BIN listings have the advantage of
attracting lower final valuation fees (about 6% rather than 10%).
Weed out the scammers. Go to this link when you are signed in to eBay and tick all the boxes.
It will dramatically reduce hassle in an instant.
Postage cost. Set a fair postage rate or consider offering free postage. Decide whether you want to post abroad and, if you do, set
fair postage rates.
Also consider Next day delivery as an additional postage option as some buyers want the goods ASAP. (thanks AnnaV)
Postage rates are available from The Post Office
Collection. Some stuff is either too big or too costly to post so offer local pick up.
Specify in your listing whether you will only accept cash on delivery and/or PayPal.
Postage insurance. Decide how valuable the item is to you. If you cannot afford to lose a £20 item in the post then choose
recorded delivery. Over £41, choose Special Delivery. The other option is to self insure but only do this if you can afford a loss.
Keep your postage receipts so that you can track items online.
Dispatch time. You are now required to set a specific dispatch time. I suggest you put an extra day on it and that way if the seller
receives it sooner than expected it will show in the feedback you receive. When you do post the item make sure that you at least mark it
as dispatched in 'My eBay'. If you are printing your postage via Paypal you can have an email automatically sent to the buyer to inform
them that its on the way.
Feedback. When a buyer pays up they have fulfilled their end of the contract so leave them feedback. Buyers appreciate feedback
even though it doesn't really count any more.
Disputes. If you are unlucky enough to have a buyer open a dispute, don't delay. Answer any queries ASAP and do so in a polite and
courteous manner (through gritted teeth if need be).
Be truthful and factual and keep all correspondence in relation to the dispute. A buyer will normally open a dispute because the item
they have received is not what they expected. If you have described it properly this should not be an issue and the good description will
help you in your dispute.
In recent years eBay has become worse for sellers not winning disputes
but if you follow all of the above you shouldn't have too much hassle.
Buyers:
Buyers have it easy.
No really they do
Place bid, win and pay. (It is helpful if buyers ask questions whilst the listing is live rather than after they have won.)
Leave feedback when you have received the item.
That's all they are required to do.
Obviously, things will go wrong occasionally and when they do you're first port of call is to contact the seller as the first instance.
Decide from the response from the seller as to how you want to play it.
Sellers being cooperative
is what we all want and when they offer to replace/repair/refund it makes life so much easier
When a seller is uncooperative (n) don't bother playing a game of email tennis that lasts weeks. Set them a time limit of when you would
like the issue to be sorted. Generally a week is more than sufficient (but allow for weekends & holidays).
If the time limit is reached, open a case in the eBay resolution centre. Do not threaten the seller with the case, do not mention it in your
emails to them, you've given them enough time by now. Fill in all the required information stating only facts, do not let personal insults creep
in there and NEVER EVER MENTION FEEDBACK during the exchange of emails or in the dispute.
If you mention feedback in a dispute or email exchange it WILL count against you.
Most sellers will cooperate when a case is opened. Some won't. A case cannot be escalated to a claim until ten days have passed.
If you reach ten days, escalate it ASAP, you've given them more than enough time and, don't forget, they have your money and
you have an item that is not as described or worse, no item at all.
Sellers:
Take lots of pictures. Good, clear pictures. There is no excuse for not doing this seeing as there are so many free hosting sites around.
Describe your item well. Sit down and think about what it is you're selling and write a thorough and truthful description of it.
Make sure that your pictures back this up. A three line description is not a good description.
Starting price. Decide if you want a specific start price (the lowest you will accept) or chance it by starting at 99p and let bidders
decide the market price. If you do set a reserve it has to be at least £50 (setting a reserve costs more so you might be just as well with a higher start price).
Buy it Now. If you know what price you want then stick it on a fixed price, Buy it Now (BIN) listing. If you do a normal auction and add a BIN
price be aware that the BIN option will disappear as soon as a bid is placed if there is no reserve set. BIN listings have the advantage of
attracting lower final valuation fees (about 6% rather than 10%).
Weed out the scammers. Go to this link when you are signed in to eBay and tick all the boxes.
It will dramatically reduce hassle in an instant.
Postage cost. Set a fair postage rate or consider offering free postage. Decide whether you want to post abroad and, if you do, set
fair postage rates.
Also consider Next day delivery as an additional postage option as some buyers want the goods ASAP. (thanks AnnaV)
Postage rates are available from The Post Office
Collection. Some stuff is either too big or too costly to post so offer local pick up.
Specify in your listing whether you will only accept cash on delivery and/or PayPal.
Postage insurance. Decide how valuable the item is to you. If you cannot afford to lose a £20 item in the post then choose
recorded delivery. Over £41, choose Special Delivery. The other option is to self insure but only do this if you can afford a loss.
Keep your postage receipts so that you can track items online.
Dispatch time. You are now required to set a specific dispatch time. I suggest you put an extra day on it and that way if the seller
receives it sooner than expected it will show in the feedback you receive. When you do post the item make sure that you at least mark it
as dispatched in 'My eBay'. If you are printing your postage via Paypal you can have an email automatically sent to the buyer to inform
them that its on the way.
Feedback. When a buyer pays up they have fulfilled their end of the contract so leave them feedback. Buyers appreciate feedback
even though it doesn't really count any more.
Disputes. If you are unlucky enough to have a buyer open a dispute, don't delay. Answer any queries ASAP and do so in a polite and
courteous manner (through gritted teeth if need be).
Be truthful and factual and keep all correspondence in relation to the dispute. A buyer will normally open a dispute because the item
they have received is not what they expected. If you have described it properly this should not be an issue and the good description will
help you in your dispute.
In recent years eBay has become worse for sellers not winning disputes
but if you follow all of the above you shouldn't have too much hassle.
Buyers:
Buyers have it easy.
No really they do
Place bid, win and pay. (It is helpful if buyers ask questions whilst the listing is live rather than after they have won.)
Leave feedback when you have received the item.
That's all they are required to do.
Obviously, things will go wrong occasionally and when they do you're first port of call is to contact the seller as the first instance.
Decide from the response from the seller as to how you want to play it.
Sellers being cooperative
When a seller is uncooperative (n) don't bother playing a game of email tennis that lasts weeks. Set them a time limit of when you would
like the issue to be sorted. Generally a week is more than sufficient (but allow for weekends & holidays).
If the time limit is reached, open a case in the eBay resolution centre. Do not threaten the seller with the case, do not mention it in your
emails to them, you've given them enough time by now. Fill in all the required information stating only facts, do not let personal insults creep
in there and NEVER EVER MENTION FEEDBACK during the exchange of emails or in the dispute.
If you mention feedback in a dispute or email exchange it WILL count against you.
Most sellers will cooperate when a case is opened. Some won't. A case cannot be escalated to a claim until ten days have passed.
If you reach ten days, escalate it ASAP, you've given them more than enough time and, don't forget, they have your money and
you have an item that is not as described or worse, no item at all.
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If it was posted via the PO then the sticky postage label/stamp would state the weight on it as well as the price - so then you could prove it was an empty box.....
or make the postman wait and watch?