Southdowns
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Yes CSCs have a valid market. That market is users who want a smaller more compact camera (the first C is the clue)
My point is that a CSC is no harder or easier to use than a DSLR and the only real difference is size. I can't see in the ads the depiction of anyone struggling with the size of a DSLR (small hands, trying to squeeze into a handbag etc,.) so to me they make no sense.
If a DSLR is more than someone needs then so is a CSC. I can't see the difference between using a DSLR on auto or using a CSC on auto, can you?
OK, so I get your point a bit better now. I'd say the two girls on the beach, and the woman taking photo's in the restaurant were both depictions of people who'd be better off with something smaller though; the one because they needed something easier to handle, the other because she'd have been better off being more discreet. The first two probably would be just as OK with a cheap compact, but certainly didn't need a DSLR.
I think the point you're missing is that none of the people depicted, except possibly the gear geek, got any benefit from a DSLR, so when you argue that there's no difference between a DSLR and a CSC, then Sony are right to say "consider both".
For the shots such people are likely to take (thats the whole point; they're not doing the kind of photography you or I would), I can't see any benefit to the size of a DSLR, and plenty to having a smaller more portable and discreet camera.
Bottom line is, Sony see a niche between compact camera and DSLR; the quality benefits of a DSLR (or at least as many of the benefits as these users need), with the size benefits of a compact, and they're trying to educate people into understanding that there is a product that fills that gap. They're basically saying "are you sure you really need a DSLR? wouldn't you prefer something like a compact, only better?". That's why they emphasise the sensor size.