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My medium format cameras were 6x4,5 and
6x7 in one system and 6x9 with the other as I
preferred the rectangles but the problematic
is always the same.
This is a balance act within the frame mainly
determined by two factors: what is needed (if
you work with an AD) vs what is wanted which
is solely your creativity and taste.
Aesthetics is the only rule or law and these are
subjectives. The rule of thirds is not a law and
many square format users blessed the solidity
of the well constructed frames, centred or not,
offered on the 120 / 220 strip.