So how many photos are actually printed these days, probably a tiny fraction compared to 5 or 10 years ago. The rise of the smartphone and instant posting onto the likes of Facebook is all the current younger generation have known, I don't think my boys bother printing photos at all. The likes of Epson and Canon have killed the home market golden goose with the ludicrous cost of consumables for their photo printers, a set of cartridges for my humble A4 Epson costs £54 for 6 tiny plastic containers. It's now a rare event for me to print photographs, much as I used to enjoy watching the photo emerge from the printer. Club members of my Camera Club, more often than not, are using online photo labs for their competition entries, as these are generally need to be bigger than A4, A3 printer purchase and running costs make even less sense. My message to Canon would be by all means amuse me with an advert, but i'm not going to print more photos at the current prices. I'd also say to Samsung that I don't like throwing away an almost new small laser printer because it's still cheaper to buy a new one with an underfilled cartidge than buy an actual branded replacement cartridge.