Order from Panamoz. The 5DMK4 is around £1,000.00 cheaper than UK prices - yes, £1k cheaper. I presume they are greys, but I've ordered from Panamoz many times and they are very good.
www.panamoz.com
For a £1K saving, they can spray them Pink!
Prucec will always be what the seller can get for them.
Cameras are volstile purchsses on so msny levels, including Wants, Needs and Desires.... add in shortage or glut, then the general economic condition of the target market. If you hsve a 5D3 but must have a 5D4, can affort it and you feel that you are where you want to be, tben go for it. If on the other hand it's a desire but the price is out of reach, your family will starve if you buy it, uou loook at the credit card at 20% APR compound but your meagre savings are making 0.75% APR or less if you draw it out in periods outside of your afreed package (60/90/120 days) and you can say "I will live with the kit I have" and the majority do that then the price will fall to what the market will pay. The small market of pro buyers and the wealthier upgraders is not where yhe big profits are made. It's the mass market pool yhat dictates turnover. Apple IPhone.... price dictated by the 'must haves' and spread payments through Telecom Companies....
I want an M5. I will wait till it drops to around what the 80D is being priced at. (Essentially both have the same internals).
In other words, Canon can price to whatever thry think the local market will take.
That Panamoz can legally sell the 5D4, with a support package for £1000 less than tat Canon UK are listing, suggests Canon are 'extracting the urine'.