* The interviewee is is the head of EOS product development, he arrived his position last year and conducted a interview with the same site.
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* The appearance of Contrast based AF on the 450D signifies a desire to move away from the traditional view of what goes in a DSLR - it's still not good enough for 'active scenes' They are keen to preserve the 'essence' of the SLR camera.
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* With the development of LV, Canon may put the popular Intelllegence Auto mode in SLR as well, recall that Programme AE was brought into SLR by Canon.
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* They are actively doing research in how to further improve CMOS's noise level, some results were shown on 450D, as they promote new SLR, they improve the CMOS's quality.
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* The interviewee wants to make the FF market parallel to APS-C personally, however this was not quite practical at the moment. He said APS-C line has good price/performance ratio, those who go for FF are true enthusiasts. In the future, he wants to add some products at an affordable price for those enthusiasts. Though he thought it is the right time to discuss on the new product arrangement, new product lines will not appear in 2008. For the highly anticipated 5D sucessor, they understand public's expect, and he asked everyone to wait and see. He claimed that they will do their best to bring out a good product .There will be great improvement in both quality and add-on value.
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* The interviewer covered Canon's old tradition of "limiting users at diiferent levels" and is excellent yet not stunning.
* The interviewee agreed and said in the past they often considered that "Dealing with cost limit and specification" is higher than "anticipation of the designer", however, this is changing. All in all, besides expecting 5D sucessor at photokina, there is still something else. He said the year has just begun and there are some good things to come.