Are You Beach Body Ready?

nilagin

nilagin

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This ad campaign has been upsetting a lot of people because they have dared to use a slim model and feel that it implies over weight people don't belong on a beach.
I just see an ad campaign by a supplements company for their product they believe can help people achieve "their own beach body."
Is there really anything wrong with this advert, apart from those that dislike selective colouring, which apparently was the only PS involved. ;)
 
I don't find it upsetting at all, it's an advert! As a 'plus size' woman myself seeing that does not tell me I don't belong on a beach its no different to Cheryl whaterver her surname is advertising hair products is that telling women that you have to look like her to be 'worth it' its an add for a slimming supplement, no different to adverts on getting breast enlargements :) There are more Iimportant things going on in this world than that woman being in a bikini on a billboard.
 
I'm sure the huge supplements company called Beachbody will be delighted. Very odd move from a rival firm to use their name like that.
 
There is nothing wrong with the advert at all. I cannot read into it how fat people cannot go to the beach from that advert. If it was a chubby model used would skinny people feel they couldn't go to the beach. I doubt it.
 
I think that the perpetuation of the myth that consuming refined protein by itself will make you either slim or muscular or anything other than fat is the thing that needs challenging here.
 
JonathanRyan said:
I'm sure the huge supplements company called Beachbody will be delighted. Very odd move from a rival firm to use their name like that.
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I haven't heard of either of them to be honest and I've tried a few different brands in the last 25yrs or so.
 
I am beach body ready - but is the beach ready for this...

DSCN0582 by gpn63, on Flickr
 
The worrying thing is the number of Norwegians who stay in the area we frequent... Mind you, I'm quite slim compared to most of them! (5 1/2 weeks and counting...)
 
Nod said:
The worrying thing is the number of Norwegians who stay in the area we frequent... Mind you, I'm quite slim compared to most of them! (5 1/2 weeks and counting...)
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Aye, the same wherever you go though tbh :rolleyes: (54 sleeps to go for us :cool: )
 
ST4 said:
There is nothing wrong with the advert at all. I cannot read into it how fat people cannot go to the beach from that advert. If it was a chubby model used would skinny people feel they couldn't go to the beach. I doubt it.
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Those that whinge about ads like that are part of the group that always whinge about something. They have, but one mission in life - whinge as much as possible.
 
its a story about nothing, there is a ad on TV for selling bikinis/bras etc and all the models are hot, slim and tasty. no complaints about that. They can't eaxtly use a fat chick to advertise their slimming drink can they :lol:
 
nilagin said:
This ad campaign has been upsetting a lot of people because they have dared to use a slim model and feel that it implies over weight people don't belong on a beach.
I just see an ad campaign by a supplements company for their product they believe can help people achieve "their own beach body."
Is there really anything wrong with this advert, apart from those that dislike selective colouring, which apparently was the only PS involved. ;)
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If the people who find this offensive had just ignored it how many people, other then 13 year old boys, would have noticed the ad?

IMVHO. No, there's nothing wrong with the ad but I think that there is something wrong with the line of thought that says that the obese should be happy in their obeseness. They shouldn't and if at all possible they should seek help and support and get down to a healthier weight. More than that, get fitter.
 
I don't mind the ad, but I am male and in my 20's:naughty: but besides that I don't see why some would get offended over it. For the bigger women (no I don't have a problem with them) it could be seen as motivation to get down a few sizes, but then again I'm the sort of person that thinks people should feel good about themselves no matter what they look like. Coming from me, not the best looking bloke in the world and I look like I should still be in school, baby faced and 5'5". I don't get offended by adverts with 6ft tall blokes with "sexy abs". If anything it makes me look at myself and think "f**k, maybe it was me that ate all the pies" lol.
 
Fubbytucker said:
It isn't the shame of not being 'beach ready' keeping me off the beach, rather the ever-present fear of Japanese whaleing fleets...
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Where there's Japanese whaling fleets there are aussie eco terrorists trying to fight them off. I'm sure you'll be fine.
 
nilagin said:
Some of those who got the advert completely wrong decided to protest in Hyde Park today
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But where there is controversy there is media hype and free advertising ;)
 
nilagin said:
I haven't heard of either of them to be honest and I've tried a few different brands in the last 25yrs or so.
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They wouldn't need controversial adverts if you'd heard of them ;)

Also, Beachbody (the company) aren't licensed to sell their supplements in the UK - probably because we have laws about what they can claim on their packs. The advertising standards are such sticklers for truth.
 
Chubby Chaser?
 
JonathanRyan said:
They wouldn't need controversial adverts if you'd heard of them ;)
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It's not really controversial though is it. I don't think they even entertained the idea that some half wits would get upset about it.
 
nilagin said:
It's not really controversial though is it. I don't think they even entertained the idea that some half wits would get upset about it.
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Oh sure they did.
Agencies employ people just to come up with campaign angles that will generate millions in FREE ad time; which is what they get every time it's mentioned.
It's not a bad thing...just the way of advertising.
 
I didn't even notice that there may of even been a problem with the advert. To me, it was just another weight loss related advert that made sense. Women want to lose weight for summer so they can look better in a bikini.. Summer is around the corner, so use the beach + bikini for weight loss products works. Nothing offensive about targeting those people.


Maybe the people crying that this is offensive could put some efforts into encouraging companies to use healthy models, to promote healthy weight loss and/or body images for everyone.
Bad body images and weight problems goes both ways. Overweight people are told to love themselves, but surely skinny people should as well. This constantly slamming of slim models doesn't help the girls who are naturally slim. It just makes them feel just as crap as the girls who aren't.
They try to blame using skinny models on the rise of anorexia etc but It wouldn't surprise me if stuff like binge eating or over eating disorder is also rising because of the slamming of skinny models.

I have seen naturally skinny (like cat walk model skinny) friends be bullied because of how thin they are. Supposedly they should eat more and stop starving themselves. One actually got to the point that she was scared to eat, as every time she did someone picked on her for not eating enough.
 
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Alisonfd said:
Overweight people are told to love themselves, but surely skinny people should as well. This constantly slamming of slim models doesn't help the girls who are naturally slim. It just makes them feel just as crap as the girls who aren't.
They try to blame using skinny models on the rise of anorexia etc but It wouldn't surprise me if stuff like binge eating or over eating disorder is also rising because of the slamming of skinny models.

I have seen naturally skinny (like cat walk model skinny) friends be bullied because of how thin they are. Supposedly they should eat more and stop starving themselves. One actually got to the point that she was scared to eat, as every time she did someone picked on her for not eating enough.
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I can see what you are saying Alison and agree with much of it, but it is the image promoted by the advertising/fashion industry that is causing a lot of the problems, as this thread show people are interpreting it in different ways.
You have the same problem with clothes sizing in different shops, the size that fits can vary greatly.
Yes it is sad that some people succumb to peer pressure, size doesn't equate to how fit people are either,I have some slim friends who can't walk
for more the 30 mins without needing a rest.
 
viv1969 said:
Oh sure they did.
Agencies employ people just to come up with campaign angles that will generate millions in FREE ad time; which is what they get every time it's mentioned.
It's not a bad thing...just the way of advertising.
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Mmm-hmm. Anybody know who actually complained about this ad? And who they work for?
 
JonathanRyan said:
Mmm-hmm. Anybody know who actually complained about this ad? And who they work for?
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Probably no one.
Perhaps just a whisper from an agency insider to a media outlet.
One mention in a news report and it's Job done.
 
Offended or upset? Nope. Not here.
I mean, in my world it's hardly headline news.
"Slimming supplements company uses slim model to advertise product" is about as much of a shocker as a gym using a toned, athletic guy for their ads, or somebody with long, silky hair advertising hair straighteners.

The biggest problem I can see with that ad is that I had absolutely no idea what it was actually for until I read the comments here . . .
. . . which I suspect was actually a deliberate marketing ploy rather than a failure on the ad companies part.

The intention is probably for people to see that slightly ambiguous billboard, have a moment of wondering "What's that all about?" Maybe get mildly offended because "Are they just making a statement about what 'beach bodies' should look like or are they actually advertising something?" . . . then away to have a look and lo and behold you find that it's all about slimming supplements blah blah blah lots of exposure for company"

But Marketing companies using psychology to manipulate a certain reaction from their audience is about as much of a headline shocker as the examples above :rolleyes:
I can't bring myself to get worked up over it or to play along with that game TBH (despite finding myself actually replying to a thread about it in here)

The bigger question to my mind is about diet supplements in general and the perception that they're some sort of substitute to a healthy lifestyle, no matter what size or shape you are.
 
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SarahLee said:
The bigger question to my mind is about diet supplements in general and the perception that they're some sort of substitute to a healthy lifestyle, no matter what size or shape you are.
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Those are the two key words. I go to the gym 5 times a week and eat healthily. I want to increase muscle mass so I supplement purely on the grounds that it's easier and quicker than trying to source the required nutrition from extra food. Over the years I've been going to various gyms, I've seen many people fall by the wayside in their efforts to lose weight or increase muscle mass, where supplementation and/or in the right circumstances substitution, would have helped them realise their goals, instead they just give up.
 
I saw a lot of ladies in Leeds on Saturday that could have done with less nutrition.
 
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