Apple prices increased!

Phil White

Phil White

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I'm glad I bought my 5k iMac when I did which was about six weeks ago. If I were to buy the same spec machine again today it would have cost me almost £500 more.
 
yeah, prices gone up :( macbook pro 13" 2015 model (128GB) which was £999 went to £1249, macbook pro 15" 2015 model (256GB) which was £1599 went up to £1899...

i just bought macbook pro 13" 2015 model (256GB) from JohnLewis (3 years warranty) few days ago for £1149 but seems they out of stock.

Second hand prices on ebay jumped up too
 
The new 15" MacBook Pro does look amazing! But at £2349 and £2599 puts it out of budget for me - a shame really as the Touch Bar looks like a handy little tool!
 
I am glad I bought my iMac in August. Even refubished prices went up - what was £1,569 on wednesday is £1,909 now.

I think it only started. Photo gear is sharply going up and every new product is announced at significantly higher price.
 
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Rip off companies are using Brexit to rob consumers. There is no reason why should goods that are already in this country increase in price.
 
redsnappa said:
Rip off companies are using Brexit to rob consumers. There is no reason why should goods that are already in this country increase in price.
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But the cost to manufacture has stayed the same and the pound is worth less, hence prices go up. Simples.
 
Nawty said:
But the cost to manufacture has stayed the same and the pound is worth less, hence prices go up. Simples.
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But if the product as already been purchased at the lower pre brexit price there is no need to increase prices. Rip off.
 
redsnappa said:
But if the product as already been purchased at the lower pre brexit price there is no need to increase prices. Rip off.
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But our making the assumption the goods have already been purchased and paid for.
Many big retailer may have terms of 90-120 days so whilst they may have been purchased, they are being paid for with a weaker pound.

Not only that, the pound has been dropping since June, that 4 months.
 
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Article in MacWeek highlighted the price increases all around the world. Canada has seen price hikes, yet some countries have seen some reductions. It's all to do with the value of the Dollar
 
real shame - im about to buy a new imac and spotted it 'jumping' in price by nearly £400 mid last week - really frustrating - the mark of it will be if the value of the doller 'drops' will they drop the price... simple pound is worth less - we have no one to blame but ourselfs (daft idiots that voted exit.. ) i dont hold it against apple , why should they effectively get paid less ? i see many things 'going up' 20% in the next few months (and i dont just mean marmite! )
 
Apparently Apple has increased prices right across Europe, Spain has seen the biggest hikes.

It's annoying, but if people are honest if they had the opportunity to increase their prices significantly and not risk losing much business they absoloutely would.
 
I do wonder what kind of profit margins Apple are making. Of course their prices will fluctuate as economies shift, but I wonder what kind of percentage markup they were getting to make Scrooge McDuck's dive-in treasury look like a foot spa.
Apple have built their own Luxury brand, and sat head and shoulders above their competitors on user-oriented design for years, so they could charge what they wanted. Now Microsoft seem to be stepping up with some sexy hardware, it might have some impact. Mind you... Microsoft can charge what they like as well!
 
TimmyG said:
I do wonder what kind of profit margins Apple are making. Of course their prices will fluctuate as economies shift, but I wonder what kind of percentage markup they were getting to make Scrooge McDuck's dive-in treasury look like a foot spa.
Apple have built their own Luxury brand, and sat head and shoulders above their competitors on user-oriented design for years, so they could charge what they wanted. Now Microsoft seem to be stepping up with some sexy hardware, it might have some impact. Mind you... Microsoft can charge what they like as well!
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Currently coming in at around 19% net, it fluctuated as you can imagine, it was as high as 30% back in 2012 for a while.

Product wise it varies too, he iPhones historically are around 35% counting all costs. Some try to break it down to the raw materials but that's a little unfair as these things don't develop themselves and fly to the shops.

The insane bit is they have something approaching $250 billion cash on hand. And it's steadily rising, they can't spend it quick enough. That's after their massive stock buybacks (much of that was done by raising cash from bond issues) and building their new spaceship, as well as new developments around the world, their data centres that regularly expand and now run on 100% renewable energy, and the constant legal battles they are involved in.

They could bail out any bank that had problems, and support the economy of many countries. People keep double guessing which huge companies they will buy next, from cable networks to mobile operators, car manufacturers to TV manufacturers, media companies and more. They just keep piling up the cash, I couldn't have sat still that long, think of the cameras it would buy :D
 
It's the weak pound sterling caused all this. Supermarket fruit and veg prices have gone up, fuel price is going up, computer prices have gone up. If this keeps up, and I've no doubt it will come March, my Tesla Model 3 dream will be in ruins, already seeing the interest rate for saving account cut to nothing.

I'm looking at possibly buying a DJI Mavic Pro official bundle in China for 7999 RMB, selling for £1250 in UK at the moment. Before Brexit it would only cost £800, now it'll cost £950 to £1000. £200 extra out of pocket for me from a stupid referendum that shouldn't have happened in the first place! I was lucky to get a promotion just before this s***storm hit the fan, I can't imagine how those who didn't get a payrise would feel now while living costs is going up.



/rant
 
yup its a real pain - this has priced me out as id just decided to buy a new imac but i dont have £450 to just throw away and its not like my salary has just been bumped up to cover it...
 
The difference between Apple and the other big tech companies is they have a much narrower market that is high margin. They are not stupid and they are not a charity either.

Margins on hardware are typically quite high, 30-40%. But today's big thing is tomorrow's doorstop. Companies invest a significant amount to bring us innovations and they need to recoup that cost and deliver value to shareholders quickly before their No.1 product loses it's sex appeal. Most of the tech companies though wanted to even out that risk profile and invested in Services back in the 90's/00's to deliver long term stability. Services are a much longer sell, typically 3-7 years and at low margin. This had an overall effect of pegging back the margin's of the likes of HP and Dell, etc. In recent years they've come to realise that having a product and a services group isn't a healthy combo for investors and so they've divested their services groups. IBM went the other way early on, selling their consumer products division to Lenovo and by doing so exiting the PC market altogether.

Apple stole a march on all of them by focussing on what they did best, innovation. They are a consumer products company through and through, with a closed ecosystem. The furthest they've ventured into services is iCloud and that is purely because it offers them more mobile functionality and 'seamless' integration of devices in this increasingly wireless world. They are hugely attractive to investors because they are stable in terms of their product innovation (a new version is always just around the corner, and it is, regular as clockwork) and they focus on premium quality. High margins means big dividends and thus also a huge stockpile of cash. You can't really blame them for giving us and investors what we/they want at the same time.
 
Yes, there are sensible business reasons for the high prices. But they are still high prices.

Prices are no better in Ireland either. This Irish perspective is quite amusing:
 
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I am glad they have gone up, and back to elite company it once was, no more commoners with a MacBook pro. :)

They are not cheap, but its got f*** all to do with brexit, the professional offended brigade are the only ones complaining.

Actually I priced up a dell XPS 13 and a MacBook pro and yes the MBP is more expensive, but not massively more, and for the piece of mind that I can run all of my software and have great battery life, the MBP is worth every penny.
My 2013 still works well and will be sold to offset the cost, but its not about need for me its about want, a bit like buying cars
 
andyscott said:
They are not cheap, but its got f*** all to do with brexit, the professional offended brigade are the only ones complaining.
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Fully agree with this - yes prices have gone up, but have they ALL around the world. Just look on mac rumours to see how much the Americans, Canadians, Spanish, everyone is complaining about it. The fact is, when comparing like for like, take away UK vat, use OANDA as a conversion rate, you'll see that they are actually about the same, sometimes cheaper, sometimes more, about $50 fluctuation depending on the model.
 
gregww1 said:
This is quite good, a 'user experience' for a change...http://www.huffingtonpost.co.uk/thomas-grove-carter/one-professionals-look-at_b_12894856.html
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I think he's addressing the people who don't like change.

A Touch bar is generally a good thing. But, like function keys, I don't think it's well located for users who don't have their hands at the keyboard the whole time. One with a larger area, located where your non-mouse hand is would be easier to reach for many. People already use their smartphones as a secondary analogue input to good effect, similar to the space mouse used by 3D pros.
 
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This puts an upgrade off me for now.. I'm still not convinced that I'd be very impressed with the upgrade even with the new advancements... loosing ports and SD slot would be biggies for me!
 
ianp5a said:
Shu' up! You'll upset people who voted leave as well as want to buy an expensive computer. Or doesn't that demographic exist?
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The nearly dead, miserable, Kipper, coffin dodgers have been mithering about apple prices for years..... their dentures struggle with home grown Granny Smiths and they won't buy the 'foreign muck' Golden Delicious......
 
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