Well there's a bit more to it than that, although I know what you mean - it's not going to be everyone's cuppa tea. Put simply, I can bang off a roll of film just as quickly as I can shoot the same number of shots with a DSLR and it produces results which won't be bettered by any 35mm film camera and not equalled by a lot of very expensive kit either.
While you're very aware of the snicky whirry little noises it makes when it's pressed against your skull, it's virtually inaudible from a couple of arms lengths away and totally inaudible to those around you in a street or most public environments. It's pretty well the perfect street/candid camera, especially where fast shooting is desirable - I've never been challenged by anyone using it in the street and shopping malls whereas in the same situations with a DSLR, it's almost inevitable.
I can carry the body, flash and 4 lenses in a tiny little Crumpler bag with no weight at all - it's very liberating compared to humping DSLR kit around all day, although I'll often just decide on one or two lenses before I go out and and stick with the choice.
They're pretty reliable - the only fault I hear of is slight seepage of the digital display on a few cameras. Be aware though, that if you do get major problems, a guy in Canada bought up all the existing parts and he doesn't accept repairs from overseas at all.
