an honest critique of my website

mrjames

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Hi, i've just redesigned my website and I would like a really honest critique

the site is www.clarkjamesdigital.com

The design style is intentionally 'vintage', my 2 main sources of inspiration are art deco and the 1980's! I think my logo reflects this but I haven't found a way to incorporate it into the site yet!
It is styled to have 4 coloums, but on big screens it shows 5, I need to set a fixed width so it is always 4, or possibly 3


Some reservations I have already are that:

1) I do too much
(but i'm trying to market myself as a 'photographer'- not a wedding photographer, or a portrait photographer, rather just a plain old photographer- who is capable of anything, and I want to be seen as a jack of all trades, master of all. I look at a master like Dean Collins and I see fashion, automotive, portrait, still life- and he does killer work in all those fields, I wan't to be that person)

2) there's too much information
(I have a lot of services to offer, and a lot of people to market to- and some of the services I offer are not immediately obvious and therefore require explaining about why and how they would benefit the customer- my largest customer base (artists) didn't exist until I started doing a few reproduction prints and then all of a sudden everyone wanted a piece when I explained how it would benefit them)


3) it's not clear within 4 seconds who I am and what I do
(but I don't even know who I am and what I do, i'm throwing a lot of stuff at the wall and seeing what sticks, but maybe it isn't clear enough that i'm even a photographer- what do you think?)



The page is typeset in bodoni and futura, and I know a lot of windows computers dont have futura- so if it reverts to arial then clearly you don't have futura, my clients are 99% mac anyway but i'm looking to embed the font so it will always display on every device.

The funny thing is I'm fine at designing other people's sites I just cant do my own, and the sites I design for other clients are usually portfolio based, so they're just an expose of their work while they look for employment- with my site being both an expose and a commercial venture i'm finding it difficult to figure out how to design it, particularly when my client base is mostly graphic designers, artists, and people who care about visuals and typefaces, and wouldn't trust me unless my site was beautiful. I could make a commercial site pretty easy but my clients don't want to see commercial, they want to feel like i'm on their level, so maybe I should put this question on a graphic design forum too, hmm. But I would really like your opinion in terms of navigation etc.


I'm thinking of adding a landing page that just has something like 'Clark James Digital- photographer // designer // consultant' and then my logo, and you can click on the relevant section


Should I split my services into different websites?

I kinda want to keep it all under one roof, and for it to be interesting enough for people to want to read through things they might not have clicked on otherwise

I know there is a lot of text, but in my experience being able to write at length is the mark of an expert in that field, I know you might say that keywords and succint sentences are important but my client base (artists) love to read and love to research.
 
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I also own clarkjamesdigital.co.uk but I was advised to use .com, in hindsight maybe not so useful but I do prefer the sound of .com to .co.uk, it seems to flow better. I have ran SEO and backlinks on the .com address to push some page rank so I don't really want to change to .co.uk now and lose all my progress, but should I, it wouldn't be the end of the world? Or can I just re-direct the .com to .co.uk and keep all the page rank etc for the .com address


I want to start writing a blog too, but since i'm on a platform that doesn't allow for a blog style posting, I was going to write it with wordpress. If I was to buy hosting on my domain and set my blog to a subdomain, like blog.clarkjamesdigital.com, would my wordpress blog add traffic/links/pagerank to my clarkjamesdigital.com domain?
 
We use Futura as a corporate font, due to it not being a standard font and substitution being fairly random and uncontrollable I've slowly switched to Gill as this is a standard font and the office can't tell the difference. It's a very similar font.

Think carefully about using more than one family of font, it generally doesn't look good/professional.

Contact details and location should be very easy to find. It's worth having these on the footer of every page - business name, location, landline, mobile. This is the information that most people visiting the site should ideally be looking for, and it's what you want to tell them.

There is some really odd text layout going on, looking at the Services page the text is hugging the left, if viewed on anything other than almost full screen the left-hand side ("Index") disapears.

The copy needs work, for example the Services section isn't punchy, lacks focus and rambles a bit. If I was a client I wouldn't want a website that read like that page - remember your own website is page 1 of your portfolio when you're offering digital services. Do you write copy for your clients or do they provide it themselves? Do you work with professinal copywriters? The Digital Services section is better, maybe too punchy (appears unfinished) - a happy medium between the two would be perfect.
 
The home page title (Clark James) is meaningless. Needs to be meaningful/descriptive for SEO and bookmarking etc. Not keen on the drop shadow on the photos but maybe that's just me. Also it has no <h> headings.
 
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We use Futura as a corporate font, due to it not being a standard font and substitution being fairly random and uncontrollable I've slowly switched to Gill as this is a standard font and the office can't tell the difference. It's a very similar font.

Think carefully about using more than one family of font, it generally doesn't look good/professional.

Futura and bodoni are a typeface combination as classic as ham and cheese. It was typeset all in gill but I felt it just looked boring, plus gill, ah well we overused gill so much at school that gill is like helvetica to me now I just can't use it, so I went with 2 typefaces. I may not be a professional graphic designer but I studied visual communication and using a serif and a sans serif typeface together was never seen as a bad thing, using multiple serif/sans serif typefaces is a definite bad thing though, I get that. Maybe i'll try something different to futura, but bodoni is definitely staying.

Also i've just found out that you can host fonts online using adobe type-kit, it's pretty awesome, so no more font substitution


Contact details and location should be very easy to find. It's worth having these on the footer of every page - business name, location, landline, mobile. This is the information that most people visiting the site should ideally be looking for, and it's what you want to tell them.

good point, I am in the process of adding social links to the footer, so I could add a mail to button as well and more details

There is some really odd text layout going on, looking at the Services page the text is hugging the left, if viewed on anything other than almost full screen the left-hand side ("Index") disapears.

you're right, it must be a margin error, i'll look into it- i'm having margin issues on ipad too.

The copy needs work, for example the Services section isn't punchy, lacks focus and rambles a bit. If I was a client I wouldn't want a website that read like that page - remember your own website is page 1 of your portfolio when you're offering digital services. Do you write copy for your clients or do they provide it themselves? Do you work with professinal copywriters? The Digital Services section is better, maybe too punchy (appears unfinished) - a happy medium between the two would be perfect.

thanks for the feedback, yes I do need to strip out a lot of crap, it's a bit of a scratchpad at the moment. I get that my site has to be perfect when you're also offering web design, but it's so much easier when someone else tells you what they want and they know who they are and what they're trying to say, as for myself I haven't quite figured that out yet so it's still a bit of everything.
and no I don't write copy for clients, I do edit for clients, but once again its a case of not being able to solve my own problems aha

The home page title (Clark James) is meaningless. Needs to be meaningful/descriptive for SEO and bookmarking etc. Not keen on the drop shadow on the photos but maybe that's just me. Also it has no <h> headings.


I like the drop shadows, I think it fits in with the vintage feel of the site, but maybe i'm on my own on that one...

good point about the <h> headings



on a more esoteric note the big trends in design at the moment are 'white, pure and minimal', but soon enough we're set to have a big grand art deco esque resurgence post rescession- gold, black, bold, so I like to think i'm promoting a change away from the done to death look, but maybe i'm trying too hard to get the approval of my peers from art school, but to be fair they are my target market group so if they dig it, then chances are that others who are indoctrinated into the 'art school way' are going to dig it too
 
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First impression, I like the image preview style you have got going there, I've not really seen that before. But that cyan/blue just doesn't look right and the menu at the top is floating and is weak. I reckon there's a real sense of potential here with a good foundation to work from.
 
Doesn't work too well on an iPad...

Everything seems squashed to the left, the image navigation is floating in the wrong place and the homepage doesn't have any header.

Some stunning images though :thumbs:
 
bl0at3r said:
Doesn't work too well on an iPad...

Everything seems squashed to the left, the image navigation is floating in the wrong place and the homepage doesn't have any header.

Some stunning images though :thumbs:

If your looking at the site via the TP iPad app then yes its very squashed to the right, but not too bad in safari.

I think the home page tile needs more than just your name, add photography or whatever on the end.
 
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