While I regret the price increase I have to offer thanks to Amazon for holding the current price for many years.
I have been on Amazon Prime since Moses was a boy

and consider it the best value 'out there'
My current mmbership tell me in the last 12 months I have:-
Received 97 parcels at no cost.
Watched 54 Movies & TV shows. N:B I also have Netflix and NOWTV.
Listened to 408 songs on Prime music. I mainly listen to Spotify.
I think the biggest attraction is the superb customer service. Whether this transfers to non-prime members I don't know.
When I return a purchase via Hermes (now EVRI) I always receive an email the same day the parcel is barcoded into the returnee informing me my refund has been issued.
No waiting for it to get back to Amazon. Within 2 or 3 days the refund is back in my bank.
I have many example of this 'Legendary' (imo) customer service, I will recount one.
I purchased a TACX NEO Smart Trainer (Cycle use) in Aug 2016 at a cost of £1,021.00.
This failed in Dec 2017 (approx 16 months old) but covered by a 2 year warranty.
Amazon replaced this with new within a couple of days.
In April 2019 after 16 months ! this replacement Tacx Neo failed.
Now you may not all be aware but standard practice is the 1st replacement Neo wouldn't qualify for a new full 2 year warranty, but just the remaining 8 months that was left on the original purchase. I made representation to Amazon who while pointing out the 2nd failed Neo was no longer under warranty, as a gesture of goodwill agreed to supply me with a 3rd New Neo at a massive saving of £334.00.
I am happy to report this 3rd Tacx Neo is still 'churning' out the miles 3 years and 4 months later.
As an aside, I am even happier to report I then contacted Tacx in Holland (Since bought by Garmin) to moan about my 2nd Neo failing at 16 months old. Tacx sent me a box and paid for shippping of 2nd failed Tacx to Holland.
They then returned to me a 'good as new' working Tacx Neo at No Charge.

So now I have two virtually new Tacx Neo's
I sold the Tacx supplied Neo which left me comfortably in profit even after paying Amazon £334.00.
I hasten to add I never planned this outcome. Amazon never wanted the 2nd failed Neo returned. Contacting the makers was a profitable afterthought.
I could relate many more instances of great customer service from Amazon going back to 2001 but you are probably sick of me now ? Caio.