situation like last night I was put on the spot to take photos for the golf club prize giving..
http://www.flickr.com/photos/neoquip/sets/72157631913845611/
for ease I set the camera to 'P'
bounced flash off the ceiling with a slight angel towards the subject and also had a defuser cap in the flash too.
Not come out too bad but wonders if I'd of used 'M' they'd have been better.. as I'm hand holding.
Hoppy.. go on then.. tell me.. Flash & ambiant :?:
Okay, unless you're shooting in total darkness, with flash photography there is always at least some ambient/available/normal light present. There's not enough to really shoot with, but often enough to make good use of.
Typical social situation, birthday or wedding reception with normal room lighting, usually tungsten bulbs or similar. If you shoot with flash at the normal x-sync speed, at around 1/200sec the flash will be fine on the foreground but flash illumination falls off very rapidly with distance so the background will go very dark or even black.
Then you 'drag' the shutter, dropping the shutter speed to maybe 1/30sec, and that will pull up the background exposure to balance with the flash and the whole thing looks much better. You are effectively balancing two exposures in one, flash and ambient. You might have to juggle with ISO and aperture, depending on how bright the ambient actually is, but if you don't go too far a bit of movement blur in the background won't matter too much, and the flash will freeze the main subject in the foreground. For the finishing touch, gel the flash with a light orange CTO gel, so the colour matches the ambient too, and set WB to tungsten.
You seem to have done a decent job at the golf club, and what you have there with the diffuser cap (Stofen-type) is actually
three exposures going on. Let's not go there now but with a Stofen there is light bounced off the ceiling, direct flash light from the gun, plus ambient. When there's a white ceiling available, Stofens work really well - the combination of big soft light from the ceiling bounce covers a wide area nicely (often less need to drag in the ambient) and then the direct flash component fills in shadows under eyes and chins (and hats!) very effectively and puts a nice sparkle in the eyes

Just remember that any kind of bouncing gobbles loads of power, high ceiling especially (bump the ISO), and Stofens are useless outdoors as they need a bounce surface to work with.