Full set of pictures in the Ad here, I do think she does look younger in the later photographs and am sure it was deliberate too!
controvesy sells. look at all the publicity they have!
Just look at the crap that Lady Gaga sings about. Poker Face.....a song about bumping uglies with her boyfriend while she's thinking about other women.
And I find it extremely uncomfortable that my 10 year old daughter is innocently singing along to it.

How would the parents stop this advert? :shrug:
With all the will in the world, its not easy for a parent to compete with a multi million pound advertising campaign.
age doesn't matter it's perception of age that counts.
I didn't mean that parents should stop the advert. Parents should stop their children trying to become 'size 0' and become what is portrayed in the adverts.
I agree we parents have the ultimate responsibility to instill values and teach our children what is right, wrong, acceptable, unacceptable.
However, I believe that society has a moral responsibility as a whole, and the corporate entities are a part of that society.
I don't believe anything should be 'fair game' just because it's not illegal.
If they can afford to literally plaster their exposure in our childrens faces then with that should come a responsibility IMO.
Seriously though, im not having a dig, but it is the true age thats most important, theres no law against looking young, i imagine most people would like to look younger than they are.
A slightly diverse line... but my 37 year old girlfriend got ID'ed in Sainsburys for looking under 25 when buying some wine last week - made her day!
Using the argument she looks under 18 I hope the ASA is going to pull all the St Trinians films off the market, after all they show "young" girls dressed in somewhat dodgy school uniforms.

LMFAO - no way should that have been pulled. she looks over 18, it's not exactly raunchy in anyway. the people at the ASA must be on drugs
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Who decides what values society as a whole encourages, though? Nobody would disagree with your position, it's common sense; the contentious issue is precisely what values should be discouraged.
A conservative and religious person might hold the view that all models that show this amount of fleshregardless of their ageshould be banned or at least discouraged, and would lament the difficulties of trying to stop their children from seeing such adverts. Why is their position any different to yours? How about if they thought that women shouldn't be allowed in adverts at all?
Everyone thinks their own position is reasonable, and that censorship of views not covered by their own morality is therefore reasonable too. Why do your views trump others', though?
So by reading this your view is that potraying females to look under 18 in a sexual manner is fine?![]()
Now with religion taking a back seat, and the boom of a multicultural society....where does that moral compass come from now?
yep - great isn't it, and if they'd had the freedom to leave it alone the advert would of just been forgotten by the vast majority. Now the clothing company must be rubbing their hands together - result for them
That isn't what he said is it. Are you spoiling for a fight? I think we've had enough of that rounf these parts of late.:nono:

Yeah, she definately looks younger in the later shots.
NSFW NSFW *** Warning, the link doesn't contain any nudity, but its quite sexually explicit so don't click it in work, or anywhere near children or your grandmother *** NSFW NSFW
I think adverts such as this prove why corporations simply cannot be trusted to play nice within society unregulated, and proves that they can't be trusted to be left alone to exercise common sense and morality.
NSFW NSFW *** Warning, the link doesn't contain any nudity, but its quite sexually explicit so don't click it in work, or anywhere near children or your grandmother *** NSFW NSFW