Would you have spotted that they'd changed the Cadburys logo if nobody had mentioned it?

cymruchris

cymruchris

Suspended / Banned
Messages
2,921
Name
Chris
Edit My Images
Yes
BYSDNA9se8HJDfJsTedo2o-650-80.jpg

Apparently Cadbury have paid close on a million pounds as part of a worldwide rebrand - and as part of that you can see the new logo above. I'd love to have earned that kind of money for straightening the old logo and making it a bit skinnier... It's something most 12 year olds could have done. Would you have noticed if it hadn't been pointed out to you?
 
Probably only on the b as the difference is immediately obvious.
 
There have been examples over the decades of such profligate expenditure to have little greater impact than the emperor's new clothes ;)
 
The cash for this stuff is easily justified, it’s about risk, the bigger the business the bigger the risk and cost if they get it wrong, so they pay big bucks to get it right, if I pay a fiver for my logo and it’s wrong in 6 months, no issue, it’s only on the website, imagine the costs if the big boys get it wrong.
 
Server Hamster said:
Just so long as they don't make their bars skinnier to match.
Click to expand...
Have you seen the adverts for their new dark Milk Chocolate with Jason Donovan or Kim Wilde? Whilst the bars look big in terms of length and width, they aren't very thick at all, they look like they are somewhere between a third to half the thickness of what chocolate bars were.
 
Studio488commercial said:
The cash for this stuff is easily justified, it’s about risk, the bigger the business the bigger the risk and cost if they get it wrong, so they pay big bucks to get it right, if I pay a fiver for my logo and it’s wrong in 6 months, no issue, it’s only on the website, imagine the costs if the big boys get it wrong.
Click to expand...
Nice sentiment, but just because you have paid big bucks, it isn't a guarantee that it will be right.
In this case, if everything else about their chocolate remains unchanged, changing the logo isn't going to change peoples choice when they buy a bar of chocolate. So it isn't money well spent at all.
 
Same logo different font?

I could have done that but might have used wingdings instead..::
 
I saw this and wondered how the advertising company managed to persuade Cadbury that the 'new' logo would be so much better.

I assume no one at Cadbury said, "Come on they are taking the p***?"


Dave
 
Last edited:
I cant remember when I last bought anything made by Cadbury, so I am unlikely to notice the change.

Though I can understand them wanting to keep up to date with modern graphic design and styling.
the change is one of evolution not revolution.

There is a dangerous area between "Now"and "Retro" that says out of date and out of fashion.
 
I was working with the management accountants for a large company when a similar "facelift" occurred. The general feeling among the people around me was that the marketing director was receiving a "consideration" from the advertising agency.

I, of course, cannot comment further... :tumbleweed:
 
Terrywoodenpic said:
I cant remember when I last bought anything made by Cadbury, so I am unlikely to notice the change.

Though I can understand them wanting to keep up to date with modern graphic design and styling.
the change is one of evolution not revolution.

There is a dangerous area between "Now"and "Retro" that says out of date and out of fashion.
Click to expand...
All true, but not at the cost of almost £1m. That is an excessive amount of money to keep the front pretty much the same, just thinning the letters add an extra scroll to just one letter and turn a logo round a few degrees, I wouldn't mind being paid almost £1m for a few seconds work.
 
Terrywoodenpic said:
I cant remember when I last bought anything made by Cadbury, so I am unlikely to notice the change.

Though I can understand them wanting to keep up to date with modern graphic design and styling.
the change is one of evolution not revolution.

There is a dangerous area between "Now"and "Retro" that says out of date and out of fashion.
Click to expand...

Interesting that the Ford car logo script began in 1907, the oval began in 1912, although it was a different shape and colou,r and has been ovalish ever since. The present oval & colour dates from 1976. As Ford cars take the No 1 & No 3 spot for new car sales in the UK 2019 they must be doing something right.

As for Cadbury, as no-one writes anything by hand anymore they coud have used Times New Roman so that the younger generation could read it :D
 
Nope. I don't eat chocolate/sweets, and neither does my wife.
 
I remember Little Chef saying that they were going to change their logo but so many people complained that they kept the old one. Result - they got lots of publicity and no-one asked to see the "thousands" of complaints they had got.
 
For me, one of the biggest ever rebranding mistakes was British Telecom. Went from an instantly recognisable 'brand', with a powerful and totally perfect logo, to some instantly forgettable mediocre crap:

te_kuu612x_320.gif

white1h.jpg

The BT brand has undergone a few more changes since, and now it's this:

BT_DesignWeek_8.jpg

Great.
 
The wrapper on my chocolate bar never lasts long enough to get looked at!
Whadda ya mean they’re not called Snickers?
 
Much more debate about this and the thread will turn into a Marathon ;)
 
Last edited:
Will we get any Treets?
 
During the inevitable Lockdown tidy-up, I found a tub of Heroes that we'd bought as a spare for begging-with-menaces night and not needed. I'm sure their use by or best before date must be at some point in the near future so they must be eaten soon...
 
Suvv said:
Interesting that the Ford car logo script began in 1907, the oval began in 1912, although it was a different shape and colou,r and has been ovalish ever since. The present oval & colour dates from 1976. As Ford cars take the No 1 & No 3 spot for new car sales in the UK 2019 they must be doing something right.
Click to expand...
It's only subtle and not the badge that is put on the cars, but printed Ford logos have changed since .
https://www.google.co.uk/search?cli...QM4LjGYAQCgAQGwAQU&sclient=mobile-gws-wiz-img
I will probably get slated for posting this but, Ford have been the UK's top selling car brand for the past 43 consecutive years. The Transit van has been the UK'S number 1 selling van every year, since it was introduced in 1965 and a best seller in Europe for many years too.
 
Actually if you look carefully you can see subtle changes in the lighting of letters in the two different fonts.

Who said they couldn’t see where the money went...
 
nilagin said:
Nice sentiment, but just because you have paid big bucks, it isn't a guarantee that it will be right.
In this case, if everything else about their chocolate remains unchanged, changing the logo isn't going to change peoples choice when they buy a bar of chocolate. So it isn't money well spent at all.
Click to expand...

Clearly marketing isn't your thing.
 
AZ6 said:
For me, one of the biggest ever rebranding mistakes was British Telecom. Went from an instantly recognisable 'brand', with a powerful and totally perfect logo, to some instantly forgettable mediocre crap:


View attachment 277461
Click to expand...

I could never decide whether he's about to drink a yard of ale, put a telescope to his eye, or is the world's worst Javelin thrower.

Nor the relevance to telecommunications.
 
Uncle Fester said:
I could never decide whether he's about to drink a yard of ale, put a telescope to his eye, or is the world's worst Javelin thrower.

Nor the relevance to telecommunications.
Click to expand...

No exactly! And then there was some weird ball/round shapes thing, in different colours. Knose what that was all about. I do get their current rebranding; simple logo on a bright colour. Not a great deal of purple around with other well known brands. Could be a good step, that. But they had such a fantastic, strong brand identity. Iconic. There was really no need to change it.
 
The New Logo.

There's one born every minute.

Mug, that is.
 
Bought a bar yesterday, did not even look at the wrapper. :)
 
I think most are failing to take into account that logos evolve over time. The incremental steps can be small.

IMG_0901.JPG
 
I once knew someone who worked for one of the major up market brands. They had multiple styling departments and every one of them had to change something. I never asked for more as I just didn't want to know but I can imagine them sitting around changing the diameter of this and that a fraction, changing the colour ever so slightly and otherwise fiddling just for the sake of it. I'm sure it maybe lead to clean classic designs becoming a dogs dinner. She did earn a lot of money, so that's one good thing I suppose :D
 
I have been reliably informed that the common (though entirely unofficial) internal name for the Barclays Eagle is "The Chicken". :wideyed:
 
You must log in or register to reply here.
Back
Top