Which of these (if any) do you prefer?

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I'm looking to promote the portrait side and other aspects of the business locally in the run up to Christmas and I intend to do a leaflet drop in our (large) village, probably about 1500 in total. I've designed a couple of A5 size leaflets, what do you think?

Promo2.jpg


Promo1.jpg
 
I really like both of them! :thumbs: :eek:

I think the second is probably more suited to advertising portraits (looking at it from the perspective of buying a gift in the run up to Christmas), as the first seems more suited to advertising wedding photography than general portraits etc.
 
Personally #2, but, I'd loose the picture of the doggy and put in either a sports or wedding shot there. Also the white background could be changed to a more sympathetic, maybe seasonal, one. Just my two cents for what it's worth :)

Ohh, like the text though :thumbs:
 
Really like them both, the first one appears more wedding based, and the second might be better for christmas run up and general promo stuff. IMHO.
 
I think the second one but make the second header smaller so 'commercial' doesn't appear to get lost in the neg strip.

Maybe make the Greenlees Photography a different colour, British Racing Green perhaps? for a bit of subliminal whatsit-ing.

I think the text needs work too, it doesn't flow that well for me.
 
#2 is cool, i like the look of that one
 
My honest opinion....
If it's the portariat side of things you're looking to promote, then I'd go with the 2nd one. If the 1st one plopped through my letterbox, I'd automatically think 'wedding photographer' and bin it, whereas the 2nd one would make me more interested in finding out more. Could maybe do with a little more colour in it somewhere to give it some pizzaz and make it more appealing. I'd also agree with what Steep says re the heading getting lost in the pic of the dog (and I'd leave the dog shot in there as I know lots of people who go for pet portraits around this time of year!).
Hope this helps :)
 
Number 1 for me, unfortunately number 2 looks a little bland on the left hand side.

What I would do though, is change the 'categories' slightly, so that it's evident that it's four separate words.
At the moment, it kinda reads like a four worded sentence, if that makes sense.

They both look really good though, but number 1 clinches it :)
 
Oops just noticed you're targetting the portrait market.

In that case, number 2 :D
 
Thanks for all the comments, some good points made and I appreciate it.

Here is the Mk II version. ;)

promo3.jpg
 
Well I like the second one ... the first time around.
I think the white background suits the filmstrip style and for me it just looks a little more slick and, well, businesslike.

What I would change though, and this is entirely my personal opinion of course, is some of the wording. It seems a bit too, how do I say, err...'bitty'.
I think you need less words ... make it more punchy ... catch the attention straight away.
To be honest when Im handed cards, & when leaflets drop on my mat, they have seconds to impress me before I bin them.
If it were my card, Id either totally reword it or cut it down to something like

'Portraits that capture moments in time, giving pleasure for years to come,

Portable studio suited to individuals, small groups, & younger children.

JMO.
 
Now Colin

Your photos are excellent and I think they should tell the story. Keep straplines to a minimum and really just bullet points - get them to call/visit website for more info.

I have made this up VERY QUICKLY (just 10 minutes in fact) to show that you should use a picture as a background. OK I used a wedding picture but that was all I could quickly find with some space around about for text/further photos:

Choosing the font is very important as it communicates MODERN or TRADITIONAL most strongly. I think your choice is a bit less contempory and will appeal to an older audience more than a younger one. This is not to advocate the one I used as I wouldn't use that one either. That choice takes time and I didn't have it.

Please also ignore alignment mistakes, this is rough!!

Greenlees.jpg



Hope this is of some help.

Gary
 
I like the settup with the film strip but agree that bullet points is the way to go. People don't read sentences on adverts their minds pick up on key words. I think the thing to highlight is the portable studio/come to you idea as this will set you apart from the competition. Just my two cents anyways.
 
I have a few points to chuck in too.

I like the film strip and it looks great on the flyer but I do wonder if people will think that it means you shoot on film. Nowt wrong with that of course but they could get sold sold elsewhere on the idea of digi preview.

The other thing, which is a bit of presonal hangup for me is the portraits, weddings, sport, commercial, car washing, cooked breakfasts etc etc bit.

I think if you're marketing a portrait service, don't clutter it with other services. Portrat, wedding, sports and commercial work all require a totally different skill set. You may well posess all four but most people that advertise way don't. Personally, I would never spend my cash with a "jack of all trades".

I know we all have to do a bit of all sorts to get by in this business but I dont' think that should stop you from portraying yourself (see what I did there... ;) )as an expert in your promotional material.
 
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