the right journalist for the job.

I've got a clipping from the Rugby Advertiser taped on my mac at work to remind me to engage brain when writing headlines. The story relates to a drunken brawl at a late-night takeaway where a man was brutally assaulted. Title reads...


Man Battered In Fish Shop.......

I can remember being told once about one of the weekly angling mags doing a story about disabled anglers but some clever journo or sub was having a laugh and forgot to change his 'witty' headline, which was something like SPACKERS GO FISHING - ouch!!
 
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