Depends on what type of lighting you are going for. If you are wanting to use the softbox as primary "soft" lighting, then it should be approximately the same size as what you are lighting with it (or larger). I.e. if you are lighting a 5ft tall person you need a softbox *at least* 5ft diagonal. However, you can create "soft light" with smaller modifiers as long as you have more/a lot of ambient/spill. I.e. they're used at a low ratio/power.