Well, I suppose they have to be seen to be doing something. Personally I don't see much use for this, certainly not in it's current guise. There doesn't seem to be much control over what you are selecting. It seems the subject selected is up to LR with no way of changing that and I can quite easily select a sky right now using a gradient mask with luminosity masking or the paint brush.
I'd much rather they introduced layers (like Capture One) and actually fixed the color profile bug where applied colour profiles are not honoured when sending the image to PS for editing. That's been a known issue for months now but still not fixed.