New Lomography LC-A 120

stevelmx5

stevelmx5

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I'm not normally a big Lomo fan but they've just announced the new LCA 120 and it actually looks quite tempting (apart from the price of course!). Claiming to be the smallest 6x6 fully automatic 120 camera and looks quite funky too :0)

http://shop.lomography.com/gb/lomo-lc-a-120

Taking pre-orders now for a Dec 2014 delivery

Cheers
Steve
 
If you just leave it on the one shutter speed and aperture then any camera is fully automatic :D
 
One of the joys of the original LC-A is its auto shutter function that will give you a shutter speed of up to 2 minutes.
 
Thanks for the share, but at that price, not my cup of tea. When I shoot expensive 120, I prefer to use a nice bit of glass. I can see the attraction of a lightweight auto mf camera, but I paid a lot less for my entire used Bronica system - body, lenses, film backs, etc.
 
The prices in the shop are hilarious, they want £289 for a Lubitel!:eek:

I had one once and it wasn't worth more than £20 at the most.:)
 
Lomography.com prices are always crazy. Whilst I'd never pay new price for an LCA120, it's reassuring to see companies still willing to invest in new film cameras.
 
stevelmx5 said:
Lomography.com prices are always crazy. Whilst I'd never pay new price for an LCA120, it's reassuring to see companies still willing to invest in new film cameras.
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I agree, anything that promotes the use of film is fine by me even if it is aimed at hipsters with more money than sense, they will all filter down to cheapskates like me in the end :D
 
I think Lomography make a killing out of there stuff. You almost feel as if they are having a laugh. I couldn't believe how much they sell the Lubitel for - even if it is arguably slightly better than the original, you could get a Yashica or even an older Rollei for less money. As Steve said though, it's good on the other hand to see companies investing in film cameras.

The money they raised on Kickstarter for that instant camera recently however seemed obscene compared to other film related projects which have cropped up.
There was a good PDExposures podcast not that long ago about it all. If you don't listen to PDExposures podcast, I can definitely recommend it. They didn't particularly have a good opinion on the company.
 
Ruffmeister said:
I think Lomography make a killing out of there stuff. You almost feel as if they are having a laugh. I couldn't believe how much they sell the Lubitel for - even if it is arguably slightly better than the original, you could get a Yashica or even an older Rollei for less money. As Steve said though, it's good on the other hand to see companies investing in film cameras.

The money they raised on Kickstarter for that instant camera recently however seemed obscene compared to other film related projects which have cropped up.
There was a good PDExposures podcast not that long ago about it all. If you don't listen to PDExposures podcast, I can definitely recommend it. They didn't particularly have a good opinion on the company.
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Seems a lot of people don't like Lomo but despite their ridiculous pricing they are pretty much the only company bringing new film equipment to the market. Yes, I know and most of us here know that there are lots of better and cheaper film cameras available out there but without Lomo and companies like The Impossible Project and their enthusiasm for film and making a healthy profit the world that we enjoy would be in worse state without them.
 
I guess R&D of any sort is expensive and there will be lots of set up costs in a project like this. Dare say once production's up and running they make a killing though - a bit of moulded plastic selling for £300...
 
I'd have thought it hits the mark exactly where Lomo want it to be. 3 times too much is only 3 times too much if they're not selling, and going by their sales to hipsters they're doing just fine and have their pricing bang on.
 
What he said. Lomography as a business generates the same ill-feeling as Apple because they generate income like most profitable companies.

Whilst I personally wouldn't purchase a new camera from lomo because I'm cheap, that doesn't mean other people won't and will therefore assist in their profit margins.

The beauty of analogue is that there is a hundred years (and more) worth of used kit available worldwide so more than enough to go around. Lomo are just catering for the market that doesn't know about them or choose to buy new for their own pleasure.
 
stevelmx5 said:
What he said. Lomography as a business generates the same ill-feeling as Apple because they generate income like most profitable companies.

Whilst I personally wouldn't purchase a new camera from lomo because I'm cheap, that doesn't mean other people won't and will therefore assist in their profit margins.

The beauty of analogue is that there is a hundred years (and more) worth of used kit available worldwide so more than enough to go around. Lomo are just catering for the market that doesn't know about them or choose to buy new for their own pleasure.
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And the more they sell, the less likely that another film will go out of production.
 
I really wanted the bel air to be good tragically its guff (apparently).
 
thats what i mean, they fall short on what it easily could be, then charge 3 times to much
I like my sprocket rocket, but it doesnt have a remote release, filter thread and the lens isnt that great, and it feels damn cheap

think the bel air is f8 lens? yaaay :\
 
stevelmx5 said:
The beauty of analogue is that there is a hundred years (and more) worth of used kit available worldwide so more than enough to go around. Lomo are just catering for the market that doesn't know about them or choose to buy new for their own pleasure.
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Don't forget the Instagram factor. Lomo sell cheap plastic cameras that give light leaks and distortions that we'd probably dismiss as knackered seals or a poor quality lens but that's exactly the look many of their users are aiming for. IMO their sales are slightly immoral in that they're relying on a measure of ignorance in their consumers but that's probably part of the reason why I'm not a millionaire camera dealer.

How else can you explain the sale of the Nikon FM10 with 35-70mm f/3.5-4.8 lens for £310 o_O
 
Strappy said:
their sales are slightly immoral in that they're relying on a measure of ignorance in their consumers o_O
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Isn't that the perfect premise for a consumer driven society?
 
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