Magazine wants use of an image. UK Pricing help.

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CarolynB

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Carolyn B Glyn
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Hi all,

A few years ago I did a bit of event photography for medium size sporting event. I'm hardly active these days at all and the website is up heart-hardheartedly. Anyway, out of the blue I had an editor contact me requesting use of an image. Now, the licensing bit is where I'm a bit stuck. I've established they want to have web use of the image, do a circulation of about 3000 and sell each copy for 5 pounds each. The geographic range would be world wide.

Can anyone help me on this? I don't want to massively undersell nor do I want to overcharge.

Thank you
 
Anywhere between £180 to £300 depending on size (ie half or full page) is what I charge for similar use. Double that (£600) if it's on the cover. If it's less than half page then around £80.

However, if it's being used for advertising then it would be a lot more.
 
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You can save a lot of hassle if your first question back to them is, "Are you paying for this?"

You can judge from their response whether or not it's worth drawing up a license agreement.
 
Alastair said:
You can save a lot of hassle if your first question back to them is, "Are you paying for this?"

You can judge from their response whether or not it's worth drawing up a license agreement.
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In my experience sending a quote is the best way to get a response; they may have a limited budget and if so will likely make an offer based on that. Then it's up to you if you accept it. Make sure if it goes ahead that it's for single use and you retain all copyright.
 
welcome to the forum
are you a pro ?
its your first time you've ever had paid work ?????
if your ameteur like 99% of us on here why not let them use it and be chuffed it was chosen
 
The magazine will probably have set rates depending on size and placement within the magazine. Most magazines do.

However if its for web use, there are calculators out there to help - Alamy have one on their site to give an idea.
 
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aliengrove said:
No, it's what amateur photographers and social media are doing to photography...if people weren't so willing to give stuff away for a bit of imagined fame then professional photography wouldn't be in the declining state it's in.
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jus get over it then no use crying over spilled milk :hug:
 
holty said:
welcome to the forum
are you a pro ?
its your first time you've ever had paid work ?????
if your ameteur like 99% of us on here why not let them use it and be chuffed it was chosen
Click to expand...

Why not let them use it for free? Why would you? If someone comes to you fully expecting to pay for some work, why would you go out of your way to offer it to them for free? Because you have no idea what it's worth? Because you're too lazy to draw up a basic licence, or ask for their standard rates?
 
holty said:
jus get over it then no use crying over spilled milk :hug:
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It's nice you come here asking for help and advice from pro's whilst happily condoning the killing of their industry.

In 2 generations time who'll have invested in actual skills to help people like you learn more?
 
As has been suggested, your first response should be to ask what rates they generally offer. You can then negotiate if they don't meet your expectations.

You need to know the size of use and location in the magazine - a front will be a lot more than a 1/4 page inside image.
 
I once had a publisher ask to use a photo I'd put on Flickr in a book. Once I emailed back with a quote they went very quiet.
I think they expected me to just let them have it.
If they are going to make money from the publication, then they should be paying you for the image, even if you are an amateur.
 
ABTog said:
I once had a publisher ask to use a photo I'd put on Flickr in a book. Once I emailed back with a quote they went very quiet.
I think they expected me to just let them have it.
If they are going to make money from the publication, then they should be paying you for the image, even if you are an amateur.
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100% correct. All you do is ask them if they pay? If they don't then you don't let them publish that's because the photos is not worth anything to them. If they say they pay then you have to work out a price you want. If they want to pay less than you want then you negotiate on the price. It's called language and communication and it works. However photographers who are frightend that if they ask for money they will be told "sorry we don't want it" need to find confidence in themselfs to accept rejection as part of life. Then watch some money come in. There is an old saying "you have nothing to fear accept fear it's self" (y)
 
DemiLion said:
As has been suggested, your first response should be to ask what rates they generally offer. You can then negotiate if they don't meet your expectations.

You need to know the size of use and location in the magazine - a front will be a lot more than a 1/4 page inside image.
Click to expand...

That's my usual response to enquiries like this. I have occasionally been pleasantly surprised by what they are offering. If I feel I'm being lowballed or nothing is being offered, I will negotiate or decline.

If they are a half decent outfit, IME a prompt and professional response may lead to further requests from the same source. A request by an image sourcing agency to use one of my photos on Flickr for a new hotel in London has recently led to a further ten being put forward for consideration by the client. They are working to tight deadlines, so getting back to them quickly made me a reliable provider.
 
Just ask them if they have a standard rate for such use and take it from there.

That's what I did and he came back and said "we were thinking 3,000AED" (about £640). I had no intention of using the image and no great fondness for it so I said yes and snapped their hand off!
 
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