iTunes prices on a rollercoaster?

Major Eazy

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Any media you buy from iTunes, be they movies and/or television shows, why do their prices seems to one minute go one way, then the next minute goes the other way? Rather supposed to be steady going either up or down.

For example: I checked on iTunes and found The Big Bang Theory so decided to make a shopping list. I would make a note of the price tag being £14.99 for the series. Some weeks or few months later, I found out that it had gone down to £9.99, so I start buying and downloading. After a week or two of getting the first few seasons, when it comes to wanting to download another season, the price kind of goes to something like £19.99.

Shouldn't the costs of something normally slowly go up over the length of time (like magazines used to cost £1.99 then it would become £2.99 then few years later, it's £3.99) or the more people buy those stuff, the more the price cuts, like in the old days, memory sticks used to costs so much, but as more and more people buy and buy, the prices drops.

Yet, I seems to find iTunes seems to keep making U-turns after U-turns, up down up down up down. Looking like £4.99 then £19.99 then £9.99 then £14.99 then £7.99 then.... you get the idea.

How often do they change the price tags? Do they change them every few weeks?
 
Check out movie of the day app

They always change, constant specials mean prices drop.

Annoying, but it pays to pay attention.
 
I've never bought a album by download in my life how do they compare price wise to a cd?
 
Differential pricing online is not like purchasing an item in the shops. Amazon for instance is the same differential model. Leave some stuff in you wish list for a while and watch it yoyo.

And just bear in mind that shop pricing can be seemingly inconsistent too.

They are aiming to maximise profit and sales volume.

You are merely the consumer.....
 
Sometimes I can't help it wondering if Apple's computers were analysing my buying habits and adjust the prices to maximise their profits.

For example...

(Never mind what television show is it, it could applies to any of them,)

Season 1 costs £14.99, I bought and downloaded the whole season.
Season 2 costs £14.99, two or three days after buying Season1, I decided to buy and download whole Season 2.
Season 3 suddenly costs £9.99, as if the system analysed that I may be wanting to get all other seasons, I buy and download.
Season 4 costs £9.99, I buy and download.
Season 5 suddenly costs £19.99, I buy and download, I wonder if computer system knew I was going for Season 5 so it put price up bit higher.

Or that I am interested in downloading an iBook which costs £11.99 after checking it out on iTunes, but I'm not ready to buy yet, not until my budget allows it, when I do have spare cash to spend, I go to the same iBook, but hey! it's now £13.99?

Sometimes it's a bit like at a petrol station, you fill up your car in the morning and the petrol is 109p per litre, but by afternoon it's now 107p. Can't help wondering, did they wait for you to fill up your car first, then knock the price down? :)
 
Yup, they've got in in for (specifically) YOU!!!

I try not to look at prices once I've bought something, especially if I've been an earlyish adopter of that particular item. (Oh, lord give me patience - but I want it NOW!)
 
They probably bumped the price up as the new series just starting airing in the UK. A new series often gives a quick spike in sales of past series, so they 're cashing in.
 
I don't think apple and iTunes controls the price, but rather the publisher ie media companies. Either way the prices definitely change often so I'd suggest having a look at this website if you'd like to track them - you can make a list of just the shows you're interested in and quickly see when they drop etc https://www.myilist.com/gb
It's really quite good
 
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