Believe me it is soooooo much easier than continuous if only because you can vary the intensity.
These days I dont bother with studio flash and yes I had Bowens once, I now use my flashguns, on stands with softboxes.
I have shot everything from close up to portrait with a flashgun setup, and will never look back.
Remember to begin with you can start so cheaply it is almost free, pich up some iShoot radio triggers off Ebay, a couple of flashguns, as they will be off camera they don't even need to be for your camera, a couple of stands and some soft boxes, I could kit you out with a starters setup that would produce VERY good results for under £70