Here
I think that he makes some valid points. I don't agree with everything he says, and especially not with his argument about correcting colour temperature problems (and especially where the problem is caused by poor CRI) and he also seems to think that all softboxes of a given size are equal - but still well worth a read IMO
Good article

I agree with pretty much all of it, and there is so much bullcrap talked about lighting. Love that quote from Peter Hurley - he's a very good photographer and master of marketing. (By marketing, I mean lies!) But there are a few things in the link that have been skated over, completely missed actually.
The size (and distance) of the light source has most effect on the quality of the light (eg softness of shadows) but that ignores the effect of the environment, ie the studio space. If you take say a 100cm softbox, white umbrella and shoot-through umbrella outside at night and take a portrait, it would be very hard to tell them apart and even harder to say which was which (with catchlights in the eyes blanked out) though the exposures would be different. A silver umbrella would be different, with harder shadows, because of the stronger direct light component coming from the centre.
But take those modifiers into the studio, and depending on the room size, colour of walls and ceiling etc, the results would be different - simply down to spill. The shoot-through would be softest, as it spreads light around 180 degrees from the front, and 50% gets bounced out of the back and around the room too. The white umbrella would also be softer, again due to more spill than the softbox. And some softboxes spill more than others, mainly depending on their depth.
Another simple example - take a portrait in a normal domestic room with white ceiling. Do one with the subject sitting, then again with them standing and the softbox raised accordingly. With the standing shot, the overall exposure will go up slightly (light closer to ceiling) and there will be more light on the hair plus slightly softer shadows under eyes/nose/chin. It will look quite different, yet the only thing that has changed is the position of the light and subject in relation to the environment.
Grids also change the softness of the light too, when used close - basically making it harder. You only have to stand in front of one to see that - say a gridded 100cm softbox at about 1m. The light from the centre goes straight to the subject, but the gird increasingly cuts out light towards the edges. Light from the corners may be blocked completely with a deep grid at close distance.
I like the author's basic stance though - I like to deal with facts and physics for good understanding. And with that knowledge, we can actually produce magic
