I need serious help.

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James Thorley

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Hey guys, totally new here and I need some urgant help for work.

So my uncle has recently employed me to do the website photography work for a new childrens online banking service his company is setting up.

Here is the brief:
We are developing a new banking service for children, one of the challenges we have is to make it relevant to each of the age groups involved. We have a background image in the background of the service which is made of several layers (you may have heard of an effect called parallax, which enables us to move the layers of the background at a different speed to create depth and a bit of 3d).

What I'd like you to look at is a collection of images, possibly some photomontage style backgrounds (incorporating some layers which can be parallaxed) which represent the different age groups, their lifestyles and their attitudes to money, maths and saving. The age groups we are looking at are:
• Babies
• Kids (4 - 9)
• Teens (9 - 14)
• Young adults (14+)
The ones I'd like you to really focus on are the teens and young adults as these are the tricky ones, anything you can add to the other age groups would also be very useful.

So I have no idea where to go with it that isnt cliche. Any help would be ridiculously helpful. Thanks.
 
So where are the images we're supposed to look at? theres no link in your page.
Wayne
 
It reads to me that the OP has to "look at" finding this type of picture.. not that there are pictures to look at.. and finding meaning I presume taking them himself..

just a guess as its not 100% clear ..
 
James Thorley said:
Hey guys, totally new here and I need some urgant help for work.

So my uncle has recently employed me to do the website photography work for a new childrens online banking service his company is setting up.

Here is the brief:
We are developing a new banking service for children, one of the challenges we have is to make it relevant to each of the age groups involved. We have a background image in the background of the service which is made of several layers (you may have heard of an effect called parallax, which enables us to move the layers of the background at a different speed to create depth and a bit of 3d).

What I'd like you to look at is a collection of images, possibly some photomontage style backgrounds (incorporating some layers which can be parallaxed) which represent the different age groups, their lifestyles and their attitudes to money, maths and saving. The age groups we are looking at are:
*****• Babies*****
• Kids (4 - 9)
• Teens (9 - 14)
• Young adults (14+)
The ones I'd like you to really focus on are the teens and young adults as these are the tricky ones, anything you can add to the other age groups would also be very useful.

So I have no idea where to go with it that isnt cliche. Any help would be ridiculously helpful. Thanks.
Click to expand...

Babies are going to be using online banking??? And they have views on money, Maths and saving?

I see a flaw with the business plan...
 
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Well he told me to focus on the teens and young adults but I just dont have a new way to tackle it for a website. And yeah, I'm required to take the images myself but I was wondering if anybody could help me with ideas that arent cliche etc.
 
well I think most ideas will be cliched but how about this:

in each image have a boy and a girl (for balance) of the required age group 'interacting' with a reasonably large amount of coins and notes.

So the babies just sit there amongst the strewn cash, smiling and gurgling etc
Kids (4-9) maybe pile the notes and coins up like building blocks
Teens (9-14) maybe hold the cash and dream of stuff they could buy (shiny bike, first car, small house {which I know is unrealistic but I doubt you want to show them dreaming of buying jeans and trainers and games}

Not great but may get some else's genius-juices going
 
I think for 9-14year olds its dreaming of an iPad or iPhone nowadays
 
No offence but!

I think it's your Uncle that needs serious help::shake:

He's planning to re-invent an entire banking sector and the best he can budget for an artistic director and photographer for his marketing is someone who admits to being incapable of either?:cuckoo:

Trying not to sound too harsh but come on...
 
And I still don't think babies will find much use for Internet banking...
 
Not sure he is planning to re-invent an entire banking sector, more like get the potential out of a possible untapped market (a lot of people don't change banks so if you get them interested at 10 years old they may stay for life)

Stupider things have been done in banking, much stupider and very recently...
 
Most kids get introduced to banking through their parents connections and individual bank's promotional initiatives, think Wade pigs and NatWest. Pigs seem rather appropriate since they have their noses in the financial trough.
 
its more of a savings thing than anything else. And he could easily afford a professional but hes kind enough to let his nephew have a crack at it first which he most definitely didnt have to do.
 
I think maybe the idea is to give parents the idea to save for their children as well..ie start when they are babies. You could put a humerous spin on it maybe, kids looking at the financial pages, calculators and puzzled expressions. Kids letting balloons go with % rates on. How about a queue of kids outside a bank? Teenagers you could do reverse pyschology, by playing on their natural selfishness [sorry teens] and getting their parents to save for their good times? Good looking teenagers with parents in front of laptops maybe. Or forlorn teenage watching mates at airport check in, shoulda saved...
Pretty teenage couple shot from back with bankbook sticking out of pocket... Kids in [or looking like] banks talking earnestly to people in suits.
Writers.... block......
 
James Thorley said:
its more of a savings thing than anything else. And he could easily afford a professional but hes kind enough to let his nephew have a crack at it first which he most definitely didnt have to do.
Click to expand...

good old uncle bob ,,not sure if it makes good business sense though ,letting someone having a crack at it and ( possibly ) screwing up his online shop window .hang on , it cant be uncle bob ,because he'd have his own camera and be off doing a wedding somewhere
 
Ok how about this for an idea.

A young child smashing the crap out of his or her piggy bank as they realise pensions these days aren't worth ******.

A teenager withdrawing money from an ATM with a happy smile on his face as he knows it's not coming out of his account, but from the old dear he just mugged to obtain the card.

An early 20 something on top of a multi story. He has a forlorn expression on his face and his stock portfolio in his right hand. He is about to jump...

What do you think of those apples, good?
 
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Oh and a baby holding a phone doing his online banking...
 
odd jim said:
Ok how about this for an idea.

A young child smashing the crap out of his or her piggy bank as they realise pensions these days aren't worth ******.

A teenager withdrawing money from an ATM with a happy smile on his face as he knows it's not coming out of his account, but from the old dear he just mugged to obtain the card.

An early 20 something on top of a multi story. He has a forlorn expression on his face and his stock portfolio in his right hand. He is about to jump...

What do you think of those apples, good?
Click to expand...

classic, unhelpful, but classic :lol::lol::lol:


Les :D
 
I would see what images banks that already offer these services use, here's one for an account for 11-17 year olds:

discovery-aside.jpg


http://www.northernbank.co.uk/en-gb/Personal/Day-to-day/CurrentAccounts/products/Northern-Discovery/Pages/Northern-Discovery.aspx
 
James Thorley said:
its more of a savings thing than anything else. And he could easily afford a professional but hes kind enough to let his nephew have a crack at it first which he most definitely didnt have to do.
Click to expand...

Aside from the obvious point that this has all been done before, the fact that you're asking for such basic help doesn't augur well.

Perhaps if you could outline your level
of experience and the equipment you're planning to use people will be able to advise you better...
 
Flash In The Pan said:
Aside from the obvious point that this has all been done before, the fact that you're asking for such basic help doesn't augur well.

Perhaps if you could outline your level
of experience and the equipment you're planning to use people will be able to advise you better...
Click to expand...

Thats a very good point and one that worries me greatly. I've just finished my first year of uni doing fine art photography. So i'm basically coming from doing any little niche thing that I want and doing it how I want, to doing a very sepcific thing for a commercial purpose. I basically dont have any equipment (literally just a low end DSLR and photoshop) because I used the equipment at uni to do my work.

You guys are sparking my thinking off great. I appreciate it a lot thanks.
 
banking-the-gametuytruy.jpg



Do you get the feeling that bankers aren't popular for some reason :D
 
James Thorley said:
Thats a very good point and one that worries me greatly. I've just finished my first year of uni doing fine art photography. So i'm basically coming from doing any little niche thing that I want and doing it how I want, to doing a very sepcific thing for a commercial purpose. I basically dont have any equipment (literally just a low end DSLR and photoshop) because I used the equipment at uni to do my work.

You guys are sparking my thinking off great. I appreciate it a lot thanks.
Click to expand...


Babies and money is difficult, because of swallowing hazard, so maybe it's the old cliche of piggy banks? Older children, you've got toy cash registers, then games such as monopoly. As soon as you hit teenager then it's parents handing over money
 
James Thorley said:
Thats a very good point and one that worries me greatly. I've just finished my first year of uni doing fine art photography. So i'm basically coming from doing any little niche thing that I want and doing it how I want, to doing a very sepcific thing for a commercial purpose. I basically dont have any equipment (literally just a low end DSLR and photoshop) because I used the equipment at uni to do my work.

You guys are sparking my thinking off great. I appreciate it a lot thanks.
Click to expand...

Obviously I haven't seen your work and you might be the greatest undiscovered talent going, but with the best will in the world I think you're going to really struggle to produce images of a quality that can be used to promote what sounds like a potential multi-million pound business with the equipment you have.
 
Flash In The Pan said:
Obviously I haven't seen your work and you might be the greatest undiscovered talent going, but with the best will in the world I think you're going to really struggle to produce images of a quality that can be used to promote what sounds like a potential multi-million pound business with the equipment you have.
Click to expand...

Yeah, I have to agree. I'm fully expecting not to be good enough and for him to use a professional but I just want to give it my best shot and show a willing to try hard so I dont embarrass him or myself for giving me the opportunity. Thanks for not laughing in my face aha.
 
odd jim said:
Ok how about this for an idea.

A young child smashing the crap out of his or her piggy bank as they realise pensions these days aren't worth ******.

A teenager withdrawing money from an ATM with a happy smile on his face as he knows it's not coming out of his account, but from the old dear he just mugged to obtain the card.

An early 20 something on top of a multi story. He has a forlorn expression on his face and his stock portfolio in his right hand. He is about to jump...

What do you think of those apples, good?
Click to expand...

I must use the same bank as you :D
 
What, the Bank of England? ;)
 
Don't forget that cash money is filthy, literally germ ridden, drug laden and covered in whatever society has to offer so before thinking about using it as props consider the filth you are potentially giving your subjects to handle, especially children.
This is something your taught early on in catering college and until you think about it you don't really give any thought about what's been snorted up a 20 and who's bleeding nose its been jammed into
 
I'd suggest that he approaches a medium sized ad agency and hands them fifty grand to help develop a campaign and brand and another million to spend on ad spend... for the first fortnight alone.


Failing that, he need to really concentrate on his brand, the message that he's trying to put across with his brand and advertising and also what his copy is going to be, and work backwards from there.

One thing that he'll probably need as a basis is a library of great, and stylized, lifestyle shots of the age ranges of kids that he wants to target - some of these could probably come from stock, but not all. Generic stock photos of kids smiling stand out a mile off.

I've got a rough idea in my head of what he's after from what you've said - looks like a lot of cutouts and lifestyle stuff. Your real key is going to be in the casting, your kid wrangling and overall just producing clean images.
 
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Hi guys,

Thanks for the help. It turns out i got the wrong end of the stick of what he actually wanted. What he actually wants is something I can easily get creative with and so no more help is needed,

Thanks again.
 
5 year old dressed as a wall street dude smoking a £50 pound note.

another with a a 'Greed is good!' T-Shirt.

Kids are gre actors... get them dressed up and get them to act scemrs and on computers etc... Dead easy#.

My fave ad is the Baby MD from the Toilet roll adaverts.

What's the budget? you need agency kids of all ages so get the expenses list ready..

god I'd love this gig... so much can be done with this.... you are so lucky to get this... don't screw it up.
 
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Your uncle is either a genius or a woefully misguided lunatic. Which one is it I wonder...

The fact that you can't open a checking account until you're old enough to legally work means this website is aimed at parents of children, right? Right?! ( though I do 'admire' the idea that the corporate cesspit of *ankers could stoop so low as to try and get at you almost from the moment of conception)
 
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well if mis-selling is going to work on anyone it will work on 5 years olds (very topical)
 
Personally, I think your uncle's idea could be genius, especially given the sh!& the banking industry is going through.

Small niche banks could get the best opening they could ever wish for.

BUT

If I were your uncle, I'd be pretty pee'd that my idea has been put out in the public domain before a single photo has been taken, let alone my site built and ready to go!

I think your passion and your desire to get this right is admirable. However, if your uncle is doing things right, he has earmarked a HUGE amount of money to the entire project. I say this as to get a banking licence, your uncle will be spending crazy amounts of money and wading through scary amounts of red tape. Only one banking license issued in the last how many years? 100 was it? (it went to Metro Bank in case you're wondering).

I'm not trying to be smart and apologies in advance if this comes across rude, that's not the intention. I just think, given the investment your uncle is clearly putting in and the fact that as I said at the outset, this is potentially a very good idea, I feel it would be better for him and for you if he hands the entire branding and marketing to an experienced outfit AND then insist they employ you!
 
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James Thorley said:
Hi guys,

Thanks for the help. It turns out i got the wrong end of the stick of what he actually wanted. What he actually wants is something I can easily get creative with and so no more help is needed,

Thanks again.
Click to expand...

I'll close the thread then..
 
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