Hyper-Realistic CGI Is Killing Photographers, Thrilling Product Designers

T

TheEngineer

Suspended / Banned
Messages
42
Edit My Images
No
http://www.wired.com/design/2013/03/luxion-keyshot/?viewall=true

Computer-generated images are moving out of theaters and onto store shelves and catalog pages, thanks to software that makes it nearly impossible to distinguish the real from the photorealistic.

Encroaching upon what was once the domain of sci-fi filmmakers, product designers have started employing CGI and utilizing a program called KeyShot to give their digital models lighting effects that makes them appear to be actual items photographed in a studio or out in the wild.
Click to expand...
 
It's no different to the phase when product shots were airbrush paintings instead of photo's.

It's not killing "photography" as a whole though, because it has no effect on sports, even, portrait, wedding, etc.... or for anyone taking family photo's or who enjoys the art of photography.
 
Businesses are always looking for ways to improve and also reduce costs.

If they can produce their own images that can be used in packaging and advertising then not only can they render an image in whatever view they need, but also they don't need to pay £x000 for one years use of a photo...

Its brilliant that we can get it so realistic. No longer do designers need to imagine it, you can render it and show that the risky idea you had works! This could lead to more innovation and a whole new look to things!
 
Keyshot is just a rendering package... these 3D models still have to be created by a skilled 3D modeller/artist in a package like Maya or Lightwave or whatever.. It's not really any cheaper than shooting it. For a cornflake box, maybe it is... but a human face? No way. I don't see the point. It's been going on for ages though.. cars have employed CGI for ages, and that is one area of photography that is being hit hard. Pack shots are another.

Will it be the end of photography? Don't be silly :)
 
Pookeyhead said:
Keyshot is just a rendering package... these 3D models still have to be created by a skilled 3D modeller/artist in a package like Maya or Lightwave or whatever.. It's not really any cheaper than shooting it. For a cornflake box, maybe it is... but a human face? No way. I don't see the point. It's been going on for ages though.. cars have employed CGI for ages, and that is one area of photography that is being hit hard. Pack shots are another.

Will it be the end of photography? Don't be silly :)
Click to expand...

lots is CAD designed in 3d packages prior to being manufactured though, so the costs on that are negligible as it would have happened anyway.


On the issue of the box: Once the cornflake box has been designed though, it can be used several times for any other cereal box with the correct rendering, so the cost of the 3d model is shared and therefore reduced.

There are also many sites offering free 3d cad model downloads of common parts (engineering parts atleast) like traceparts.com.


end of photography, no - not everything will be CAD designed or rendered, but for high value items that have been its a great cost saving for the company.

You will always need people that have an eye for composition though... :thumbs:
 
You must log in or register to reply here.
Back
Top