DSLR's all gear no idea!

theraven

theraven

Suspended / Banned
Messages
918
Name
Jenna
Edit My Images
Yes
Sony's latest viral ad campaign is true, people who spend a ridiculous amount of money on a camera they don't know how to use, for holiday snaps! The survey doesn't portray all SLR users I know, but it is something that we know is true!

http://ravenphotographyuk.wordpress.com/2012/11/21/using-dslrs-as-point-and-shoots/

http://laughingsquid.com/sony-ads-mock-clueless-dslr-users-who-have-all-gear-no-idea/

http://www.petapixel.com/2012/11/20...ooters-use-their-cameras-as-point-and-shoots/

Thoughts?
 
Sony wants to sell its own products obviously and hence the campaign. I have no problems with people spending good cash on DLSR and use it only on auto. So what? they may or may not learn overtime. still it is their cash (wasted yeah) but it is their money and no one else's. I started like this and I bet many here started the same way.
 
I think they are quite clever and obviously a satire, made me chuckle and I think it's a good way to reach out to those people who want to take a good photograph but are not interested in photography
 
Iris said:
I think they are quite clever and obviously a satire, made me chuckle and I think it's a good way to reach out to those people who want to take a good photograph but are not interested in photography
Click to expand...

I second that, it is a fantastic ad campaign, also if nothing else, the argument of DSLR's is one that is always going to rile up photographers, making them more aware of Sony's products! :lol:
 
Hmmm. So Sony seem to be suggesting that a tiny camera that goes off like a toy machine gun is more of a 'proper' camera than a bigger body and lens?

Subtle stuff.

They're implying that anyone seen holding a big camera is a nerd, but I didn't see anything in those ads that says you still need to learn how to use the thing if you want the best results. I've never used a small Sony, so have no idea how intuitive it is to operate, but have my suspicions that it will turn out to be used on auto just as much as any other make.
 
Many moons ago, I used to help out in a local camera shop now and again, and several of the best customers couldn't take a picture to save their lives, but always had to have the "latest and best" in equipment, and were a source of very lightly used cameras a few months later - they seemed to think that a "better" camera would make them a better photographer, and that a pile of placcy filters would turn bad photos into good ones.
At the other end of the scale, some of the best photographers of my acquaintance used incredibly old and often tatty machines they'd had for 20 years......... you've only got to look at the likes of Cartier Bresson to see that you don't need any more than a pretty basic but capable camera to take great photos.
As for this present campaign, I'm still totally at a loss as to why a gullible public still laps up the idiotic "no real viewfinder" cameras which are impossible to use in bright conditions, and impose the "demented Aunty" straight arms stance to use - I've just discovered the wonders of a Fuji X10 and am chuffed to bits with a usable and sensible machine.
I've got no problem with people using the automation in modern cameras if it allows them to be creative - back in the dark ages I used Nikon FM2s, MD12 drives and a hefty Nissin hammerhead gun to shoot weddings - looking back, I wonder at the dexterity (and brute strength) needed - if you're using fill-flash and you were in a shady churchyard, it could be 1/60@f5.6, fill flash at f4 (then focus manually) - turn in the other direction 1/250@f8, fill flash at f5.6 - then focus manually..... I then went on to Canon Eos 5s with their own dedicated flash, and learnt that it was often best to "stick it on "P" and let it drive itself - my "hit rate" improved no end. I think we need to know the basics, and it's probably best to learn on something manual, but there's no shame in using automation intelligently....
 
Last edited:
So what is this trying to advertise then, is it trying to get Sony users to ditch their DSLR's and buy smaller compacts or what

I really don't see how this is any form of advertising on Sony's part

Viral advertising is bloody weird :cuckoo:
 
The one with the guy and the big lens was amusing.

All the others were pretty lame. Not sure what they are trying to achieve, but I suppose I'm not the target audience.
 
well, not sure if it is clever or not. Only the number of sales to people whose choice was changed by seeing the ads would prove that and there is no way that data will be captured.

Or maybe Sony are just admitting that their own DSLR with it's EVF is bad and the buyer would be better off with a different choice from their range and avoid the DSLR options...
 
i really dont get how theyve advertised anything? they havent showed any product details or benefits?

Just got Gary Heery to go about mocking people :S
 
DTS said:
i really dont get how theyve advertised anything? they havent showed any product details or benefits?

Just got Gary Heery to go about mocking people :S
Click to expand...

They are lets say, a visual representation of 1012 digital single lens reflex camera users surveyed on their use, understanding of the camera and its functions/controls. The results are not surprising but hard to swallow for some people.
Its basically this,
Why the hell buy something far more advanced than you will EVER need it to be?
 
Simon photo said:
They are lets say, a visual representation of 1012 digital single lens reflex camera users surveyed on their use, understanding of the camera and its functions/controls. The results are not surprising but hard to swallow for some people.
Its basically this,
Why the hell buy something far more advanced than you will EVER need it to be?
Click to expand...


Which I suppose I agree with for the most part. The reason I bought my DSLR is because I outgrew the functionality of my bridge, it just didn't do enough for the stuff I got into.

But it would have been more than enough for my dad for example
 
If this catches on, I might buy a bicycle shop, why travel in a rolls when you can do the same journey on a pushbike? Why buy a car that does 155mph when the limit here is 70?

The same principle applies to most things in life, I just wish my wifey would live in a tent and give me more room for my camera gear in my house ;)
 
phil8139 said:
If this catches on, I might buy a bicycle shop, why travel in a rolls when you can do the same journey on a pushbike? Why buy a car that does 155mph when the limit here is 70?

The same principle applies to most things in life, I just wish my wifey would live in a tent and give me more room for my camera gear in my house ;)
Click to expand...

:clap::clap::clap:

I agree totally, I don't understand this mentality that you have to be fully proficient and able to use a Dslr 's many features to actually own one.Whats wrong with just having one because you want it? How many people have a laptop or pc and use it to its absolute limit. I ride a motorcycle that will do 180 mph and is capable of lapping Donnington Park in 1 min 35 but just because it can do it doesnt mean to say I have to be able to do it to own one.
 
rpsmith79 said:
So what is this trying to advertise then, is it trying to get Sony users to ditch their DSLR's and buy smaller compacts or what

I really don't see how this is any form of advertising on Sony's part

Viral advertising is bloody weird :cuckoo:
Click to expand...

Basically "DSLR's are for squares, the cool kids shoot mirroless".

Which makes the survay pretty pointless considering that the average mirrorless users is going to be even more likely to shoot on full auto, indeed the cameras themselves have clearly been designed to do so.
 
chris954 said:
:clap::clap::clap:

I agree totally, I don't understand this mentality that you have to be fully proficient and able to use a Dslr 's many features to actually own one.Whats wrong with just having one because you want it? How many people have a laptop or pc and use it to its absolute limit. I ride a motorcycle that will do 180 mph and is capable of lapping Donnington Park in 1 min 35 but just because it can do it doesnt mean to say I have to be able to do it to own one.
Click to expand...

Exactly, they are just the things we add to our lives, they serve their purpose over and above what we require from them.
Some folk absolutely MUST have that faster, stronger better spec thing.
Others make do with what they need and nothing more.
I guess im from the latter camp, i much prefer quality over whistles and bells.
Another thing i don't understand is this bloody fascination with iso! I have to be honest and say i never stray from 800 with digital and won't push 400 film over 1600.
But people seem to be chomping at the bit to be able to say "ahhh but my camera is capable of iso 25,000,000 or wherever were at with it now.
Show me an amature photographer that actually needs 12fps raw files at extended iso
 
personally, as long as the person isn't charging other when they have no idea I don't care, they can spend their money on what they want :)
 
jon ryan said:
Hmmm. So Sony seem to be suggesting that a tiny camera that goes off like a toy machine gun is more of a 'proper' camera than a bigger body and lens?

Subtle stuff.

They're implying that anyone seen holding a big camera is a nerd, but I didn't see anything in those ads that says you still need to learn how to use the thing if you want the best results. I've never used a small Sony, so have no idea how intuitive it is to operate, but have my suspicions that it will turn out to be used on auto just as much as any other make.
Click to expand...

but they're not saying 'don't shoot on auto'- they're saying 'don't carry more weight than you need'

ok an analogy- they're not saying 'don't buy a ferrari, but they are saying buy a fiat 500 if you're travelling round the city and can't put your foot to the floor'

people who buy a dslr and then never change the lens would possibly be better suited to a bridge camera, but SLR's are a trend, like an adult yo-yo, and people always want to buy something they can 'grow into'
 
Lets not forget that Sony also produce DSLR cameras, very mixed message.
 
They are trying to sell the NEX here, remember that, they are saying why have a massive DSLR that you use on auto when you can have a NEX, it's smaller, simpler, still has the awesome changeable lens poking out so yo still look awesome, it's lighter and you still get DSLR style great pictures.

I think that is what they were aiming for.
 
couldn't care less what other people spend their money on TBH

I really don't see what the point of these blog articles are about other than to get people to look at their blogs. Are there people somewhere in the world that get hot under the collar just because people use the basic functions on a DSLR :cuckoo:

theraven said:
Sony's latest viral ad campaign is true, people who spend a ridiculous amount of money on a camera they don't know how to use, for holiday snaps! The survey doesn't portray all SLR users I know, but it is something that we know is true!

http://ravenphotographyuk.wordpress.com/2012/11/21/using-dslrs-as-point-and-shoots/

http://laughingsquid.com/sony-ads-mock-clueless-dslr-users-who-have-all-gear-no-idea/

http://www.petapixel.com/2012/11/20...ooters-use-their-cameras-as-point-and-shoots/

Thoughts?
Click to expand...
 
POAH said:
couldn't care less what other people spend their money on TBH

I really don't see what the point of these blog articles are about other than to get people to look at their blogs. Are there people somewhere in the world that get hot under the collar just because people use the basic functions on a DSLR :cuckoo:
Click to expand...

It's a place for people to voice their thoughts and opinions!
 
Simon photo said:
Another thing i don't understand is this bloody fascination with iso! I have to be honest and say i never stray from 800 with digital and won't push 400 film over 1600.
But people seem to be chomping at the bit to be able to say "ahhh but my camera is capable of iso 25,000,000 or wherever were at with it now.
Show me an amature photographer that actually needs 12fps raw files at extended iso
Click to expand...

Me. I don't need 12fps as have never used anything other than one shot at a time but I use ISO 3200 often. I go out in the street at nightime and even with f2 I need ISO 3200 to give an acceptable shutter speed.
 
If I had a decent ISO range then I probably would use it to keep my shutter times down, especially in longer exposure shots at night, but I don't! The a200 has never had a great review on ISO levels, but it has never really effected me!
 
After going to several weddings and other family events, everybody seemed to have a DSLR but after taking a little walk around the room at one event and discretely looking at what they were using them on, all of them except 1 (and my Minolta AF film SLR!) were set on full auto and I do distinctly remember one guy trying to justify having a DSLR to who I assume was his wife as she couldn't see any difference compared to her compact shots and he was trying feebly to say that 'they were higher quality', it didn't look like he was winning! Granted though they were looking at them on the back screen so you can expect that.
 
At the end of the day they are being deliberately contreversial to get people talking about their products and mentioning the name sony in connection with photography - thats how viral works - the discussion its sparked here and elsewhere shows that they were correct in asuming that it would be effective
 
big soft moose said:
At the end of the day they are being deliberately contreversial to get people talking about their products and mentioning the name sony in connection with photography - thats how viral works - the discussion its sparked here and elsewhere shows that they were correct in asuming that it would be effective
Click to expand...

See, i must be missing something, because i see no mention of Sony what so ever :thinking:

I just thought they were a series of averagely funny comedy sketches, until it was mentioned on those Blogs that it was a Sony viral i had no idea

I suppose Sony must also work to the mantra "there is no such thing as bad publicity" then as all i see is a comedian taking the ****** out of amateur DSLR Togs
 
Last edited:
s162216 said:
After going to several weddings and other family events, everybody seemed to have a DSLR but after taking a little walk around the room at one event and discretely looking at what they were using them on, all of them except 1 (and my Minolta AF film SLR!) were set on full auto and I do distinctly remember one guy trying to justify having a DSLR to who I assume was his wife as she couldn't see any difference compared to her compact shots and he was trying feebly to say that 'they were higher quality', it didn't look like he was winning! Granted though they were looking at them on the back screen so you can expect that.
Click to expand...

A DSLR on full auto will in 99% of cases produce a better image than a compact on full auto. The calculations a camera does on a modern camera are pretty close to optimal most of the time and the same applies to DSLR or compact.
Who cares if somebody is using a DSLR which is more than they really need, or uses auto on their DSLR. It will give them generally better images and make them feel better at the same time.

The concern here is that people are so lacking in independant thought that they are actually swayed by this sort of marketing stuff.
 
I just watched the macro girl on the grass, over and over again.

Sorry was this something to do with photography?.......:D
 
big soft moose said:
At the end of the day they are being deliberately contreversial to get people talking about their products and mentioning the name sony in connection with photography - thats how viral works - the discussion its sparked here and elsewhere shows that they were correct in asuming that it would be effective
Click to expand...

Doesn't make me want to buy a Sony no matter how viral it may be.
 
Actually, I think I'm going to have to change my signature line after seeing these videos. These people actually know how to set their cameras to work in full auto mode!

By contrast, I have NEVER used a DSLR on full auto mode and I'm so clueless, I don't even know if my camera has a full auto mode!:cool:
 
You must log in or register to reply here.
Back
Top