cost of ecommerce website

avarice08

avarice08

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Rob
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What would you guys think is a reasonable cost for an eCommerce site?

I am looking for 5 brand designs, from which 1 will be chosen, with the chosen one being developed into the final website which will be 5 static pages plus a home page.

Pretty much as follows

5 x static pages
1 x CMS Product page with navigation categories:
Used item 1
Used item 2
Used item 3
E-Commerce
Paypal checkout services.
Shopping cart: Add, remove and update cart
Other
User database registration. (Details also emailed to client)
Searchable products by name
Filtered products by brand, lenses, accessories
Cookie law compliance

also a basic SEO set up as follows...
Page name, title, description and page body copy keyword relevancy for each page. (including bold tags, links,
header tags)
Image and content alt tags,
Static interlink site-map on footers
Robots.txt
Xml Site-map and submission
Google site submission
 
To be honest this is a bit of a "how long is a bit of string" question.

You would need to give a much better and fuller brief than you have before any competent developer could give you an estimate of costs

You would also need to factor in other costs as well, like domain name, hosting, dedicated IP, SSL cert and if you intend to take and store customer payment details you will also need to pass PCI compliance
 
As he is using PayPal checkout services, he does not need all the pci stuff.

You need a more detailed brief, do you want thematic use something like oscommerce? How many items are you selling?
 
Prestashop and skinning it was the best way I found of doing that.

The cost of the other things are pretty much incidental (even the SSL security certificate is pretty cheap - think I paid £30 for mine and that's fully verified Thawte one).
 
avarice08 said:
What would you guys think is a reasonable cost for an eCommerce site?

I am looking for 5 brand designs, from which 1 will be chosen, with the chosen one being developed into the final website which will be 5 static pages plus a home page.

Pretty much as follows

5 x static pages
1 x CMS Product page with navigation categories:
Used item 1
Used item 2
Used item 3
E-Commerce
Paypal checkout services.
Shopping cart: Add, remove and update cart
Other
User database registration. (Details also emailed to client)
Searchable products by name
Filtered products by brand, lenses, accessories
Cookie law compliance

also a basic SEO set up as follows...
Page name, title, description and page body copy keyword relevancy for each page. (including bold tags, links,
header tags)
Image and content alt tags,
Static interlink site-map on footers
Robots.txt
Xml Site-map and submission
Google site submission
Click to expand...

Depends on the amount of detail you want specific to your site, and the further away from the standard template(s) you need to go. Additionally how polished the finished result is.

To do it properly, anything form £2000 to £5000 If you need a lot of fancy pants polishing up, it will be more.

The devil is in the detail, and some specific questions are

- how are you dispatching / tracking the goods, and calculating postage
- Are you wanting the customer experience to extend beyond the store in the future? If so, how?
- If paypal slapped a 90 days holding period on your funds, who is the second choice payment gateway
- what sort of fineesse do you need for promotions, bundling products and the like? This will help determine the best platform
 
neil_g said:
(i think this close weather this morning has sent me over the edge of sanity)
Click to expand...
No no... you always appear to be over the edge of sanity ;) :p :D
 
You can set a pretty good ecommerce site up for next to nothing nowadays through Wordpress using themes and associated plug ins such as Jigoshop, which provide all the required functionality you need.

Other WP plug ins for SEO and the like can be found easily enough for little to no extra cost.
 
wibbly said:
You can set a pretty good ecommerce site up for next to nothing nowadays through Wordpress using themes and associated plug ins such as Jigoshop, which provide all the required functionality you need.

Other WP plug ins for SEO and the like can be found easily enough for little to no extra cost.
Click to expand...

Owning a camera doesn't make you a successful wedding photographer
Owning a till wont make you a successful shop keeper either
 
Richard King said:
Owning a camera doesn't make you a successful wedding photographer
Owning a till wont make you a successful shop keeper either
Click to expand...

Indeed, but don't under estimate the abilities of such applications.

Thanks for your insight.
 
wibbly said:
Indeed, but don't under estimate the abilities of such applications.

Thanks for your insight.
Click to expand...

I don't. I use a lot of different e-commerce packages on a day to day basis. A lot of them are very good out of the box. So is a Nikon D70, d700, d7000 or D4.

However, a good e-commerce site

- needs to be found (as a SEO expert and copywriter, you will know that)
- needs to be polished enough to sell & convert browsers to buyers i.e. converts, excellent copy, graphics, layouts, imagery (as a SEO expert and copywriter, you will know that too)
- needs to be flexible enough in the front and back ends to do the job and be reasonable future proof (store owners find this out the hard way)
- needs to be selling the right products at the right price (Obvious but often ignored)

Shoppers are pretty savy, and can tell the difference between "threw a stock template at WordPress" and done professionally. They might not know why site A is better than B, but subconsciously they make a choice, and they will shop at site A instead of site B

One can install Magento or wordpress/plugin Joomla/VM on a server in seconds. It is the effort done beyond that point that makes the difference between a store that doesn't and a store that does
 
Richard King said:
I don't. I use a lot of different e-commerce packages on a day to day basis. A lot of them are very good out of the box. So is a Nikon D70, d700, d7000 or D4.

However, a good e-commerce site

- needs to be found (as a SEO expert and copywriter, you will know that)
- needs to be polished enough to sell & convert browsers to buyers i.e. converts, excellent copy, graphics, layouts, imagery (as a SEO expert and copywriter, you will know that too)
- needs to be flexible enough in the front and back ends to do the job and be reasonable future proof (store owners find this out the hard way)
- needs to be selling the right products at the right price (Obvious but often ignored)

Shoppers are pretty savy, and can tell the difference between "threw a stock template at WordPress" and done professionally. They might not know why site A is better than B, but subconsciously they make a choice, and they will shop at site A instead of site B

One can install Magento or wordpress/plugin Joomla/VM on a server in seconds. It is the effort done beyond that point that makes the difference between a store that doesn't and a store that does
Click to expand...

I'm really not quite sure the point you're making Richard to be perfectly honest.

A great eCommerce site can be produced from Wordpress utilising such plug ins as Joomla, and yes as you say it is based on the amount on effort put into it.

If we take your example based on all your criteria, well to be absolute top of the game I'd be expecting the OP to be paying anything into 5 figures.
 
Dale_d3100 said:
As he is using PayPal checkout services, he does not need all the pci stuff.
Click to expand...

Not true

It would depend on which of paypals checkout services he avails himself of.

It will also be dependant of what data is collected and stored on his website from his customers.........

........ Like I said in my initial post far more information is needed
 
Last edited:
Wow, thanks guys, a lot of food for thought there!!!

I eventually went and sat, for a few hours, with a company I had worked with previously on some other non-related design projects and looked at their current portfolio of clients and explained exactly what I was looking for and they asked lots of why's and hows' to draw further conclusions.

We eventually agreed on a work plan, final price and payment time scale...

1 person here was about bang on with the cost....not 11 million though!

Regards

Rob
 
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