You can "sell" images, giving the "buyer" an absolute right to reproduce them in any concievable way for all time, but it's not really a good idea. Its best to sell them the right to reproduce the image in a specified way for an agreed price. Any use outside this agreement is then a breach of copyright.
The latter method is called a "licence". You can get some idea of the type of fees to charge by looking at an online image library like Alamy. You might feel that you want to charge less than the big boys do, but it gives you a ballpark figure.
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