Charity donation costs?

beyond the blue said:
Why do charities ask for strange donation amounts? Crisis at Christmas are asking for £29.07 on their TV advert. I've seen lots of others do it as well.
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None too sure but I wonder if it might in some way be related to Tax Relief amount or perhaps the 'encouragement' to round up the donation ?
 
I did wonder if it was because asking for £30 is too rounded a number. Sod all costs a nice round multiple of ten, so where's those extra pounds or pennies going. Whereas, £29.07 sounds like its a specific request for a specific purchase/supply.

Also entirely possible I'm talking out my backside, but thats what occured to me.
 
VirtualAdept said:
I did wonder if it was because asking for £30 is too rounded a number. Sod all costs a nice round multiple of ten, so where's those extra pounds or pennies going. Whereas, £29.07 sounds like its a specific request for a specific purchase/supply.

Also entirely possible I'm talking out my backside, but thats what occured to me.
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Hmmm! possibly as they are asking for folks to donate the cost of the (accommodation?) and the Christmas Meal. So possibly coated out to the penny?
 
I'm reasonably sure it's a well tested psychological truck that gets them more money.

1. It looks more considered so you feel like they are asking for a reason. If it's £30, you might give them £20 or £5 but this sounds like they need £29.07.

2. People tend to focus on the 7p bit which tricks them into forgetting that they are handing over 30 quid instead of the couple if quid they have in mind. Remember when everything used to be 29p, 67p, £3.49 etc? People now know to round those up but an oddball amount can slip through. "How much did you give them?" Oh, something and 7 pence.

It could also be for media stream recognition. 29.07 is the guardian, 29.08 the telegraph, 29.14 is TV etc.

I bet they have thought about it a lot.
 
Another nice little trick (? scam?) was played on the MiL last commercialmas. She donated a sum to a large, London based charity over the phone. 2 days later she had a letter from them saying the payment had failed so could she do another. Luckily, this letter arrived while Mrs Nod was visiting so she (she does her Mum's banking online) checked the recent transactions which showed that the original donation had gone through properly the first time. Funnily enough, that charity now gets nothing from her. I wonder how many people simply send the second payment and don't question their statements when they see (or don't...) 2 payments.
 
Nod said:
Another nice little trick (? scam?) was played on the MiL last commercialmas. She donated a sum to a large, London based charity over the phone. 2 days later she had a letter from them saying the payment had failed so could she do another. Luckily, this letter arrived while Mrs Nod was visiting so she (she does her Mum's banking online) checked the recent transactions which showed that the original donation had gone through properly the first time. Funnily enough, that charity now gets nothing from her. I wonder how many people simply send the second payment and don't question their statements when they see (or don't...) 2 payments.
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Such activity IMO needs to be brought to the attention of the Charity Commission and the Fundraising Regulator.

It could of course be 'the right &left hands not knowing....' but unless these matters are reported to the regulatory bodies, the charity concerned may not be nimble enough to respond to individual complaints :thinking:
 
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