Is it proper Canon paper you're using? If so, you'll find there are a series of profiles already installed (which came with the software). You'll need to select the correct profile for your paper.
I let Lightroom / Photoshop manage the colour and select the appropriate profile. I'm using Costco Paper which recommends using the Photo Paper Pro setting so I'll base my example on this.
i.e. Canon ip4600 series PR1 means Photo Paper Pro, quality setting 1 and you setup your driver as follows:
Paper: Photo Paper Pro
Print Quality: Custom, set Standard to 1 (or whatever last digit of profile is, 1 is highest).
Color/Intensity: Manual, under Matching, Colour Correction: None.
Make sure all Effects are switched off.
This is how I've been working and it's pretty good, I don't quite recall where I read this but it explained the different profiles and what the SG (semi-gloss if I recall correctly), GL (gloss), MP (Matt) and PR (Pro) stood for.
Hope this helps.