StewartR
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- Stewart
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We're running low on toothpaste so as I was passing the local Wilko I popped in to pick some up. Or at least I tried. There were 21 different varieties of Colgate toothpaste on the shelf! Not even counting the other brands. So analysis paralysis set in, I couldn't make a decision, and I ended up leaving without any.
And it seems I was lucky. On the Colgate UK website there are 50 different varieties!!! If Wilko stocked all of them, I'd probably still be there now.
This is madness, isn't it?
Out of curiosity I used the apparently very helpful filtering function on the Colgate website to search for varieties of toothpaste that deliver the benefits I want.
Any chemists out there? Is this all madness? Are there really any material differences between toothpastes these days (other than colour, flavour etc)? Or is this just a massive shelf stuffing exercise to make sure there's no room in the shop for other brands?
And it seems I was lucky. On the Colgate UK website there are 50 different varieties!!! If Wilko stocked all of them, I'd probably still be there now.
This is madness, isn't it?
Out of curiosity I used the apparently very helpful filtering function on the Colgate website to search for varieties of toothpaste that deliver the benefits I want.
- Total number of products: 50
- Products offering cavity protection: 50
- Products offering cavity protection and plaque protection: 50
- Products offering cavity protection and plaque protection and enamel protection: 50
- Products offering cavity protection and plaque protection and enamel protection and breath freshening: 50
- Products offering cavity protection and plaque protection and enamel protection and breath freshening and germ protection: 50
- Products offering cavity protection and plaque protection and enamel protection and breath freshening and germ protection and tartar control: 50
Any chemists out there? Is this all madness? Are there really any material differences between toothpastes these days (other than colour, flavour etc)? Or is this just a massive shelf stuffing exercise to make sure there's no room in the shop for other brands?
