Just another thought...
While I'm all for people jumping in and immediately spending the maximum of their budget on whatever they want, I think a different option is to look at starting off working with only one light and a reflector. While the possibilities with such a setup aren't quite endless, limiting yourself to only those would perhaps help you develop a basic understanding. You can really achieve a lot by such an approach. Having said that, the Lencarta Smartflash kit that's being offered at a reduced price just now appears to be really great value.
Apart from that, I'd add that it's a little like when you buy your first DSLR - that you need to remember you're almost buying into a system. There are now some less expensive modifiers available (via such as Ebay) for Elinchrom, but the huge range of Bowens S type reflector mounts are still far more easier to find.
Whatever you eventually decide on, enjoying using it; lighting can be a fascinating and creative subject.