Just found the answerUKTV G2 is to be relaunched as Dave next month, focusing on a younger male audience.
Launching on October 15, Dave will be a comedy and factual entertainment channel and will be available on satellite, cable and - as we exclusively revealed last month - Freeview, replacing UKTV Bright Ideas on channel 19.
The name is based on the idea that "everyone knows a bloke called Dave". Marketing activity to launch Dave will begin on October 1
Kids these days arent called Dave! Dave is in his forties!!!
That wont attract a younger audience.......it would have to be called Nathan


Kids these days arent called Dave! Dave is in his forties!!!
Crikey Janice How did you know how old I was!! 42 to be precise. you had your crystal ball in for a service ?![]()
Everyone knows a Dave, he's the man down the pub you can have a pint and a laugh with.
In fact, he's probably sleeping with your sister and/or mum.

No Offence to any Davids here, but frankly I think its just bloody silly.YES, I AM a grumpy old woman
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Whatever next? All the channels being re-named Sharon, Tracy, Kev, Betty etc??? 