Hi TG
I've only just picked up on this post.
In our studio (
http://www.islstudio.co.uk) we use Elemental lighting.
In our largest studio, we shoot with 2 x 600W and 2 x 300W heads. This is plenty of light for our shooting area. We rarely use full power on the 600's unless we're doing some snoot work (with will give you a nice F8 @ 1/160 / ISO100) 6m away from the subject.
In our new second studio, we have 3 x 300W heads which in a shooting space 4m x 8m is still plenty!
We went with Elemental for the following reasons:
1: Cost! Setting up a studio and buying accessories/triggers/props etc is an expensive game. We wanted maximum value for money and compatability with other accessories out there. These being compatible with the bowens type adapters meant more accessories out there (and more bargaining power!).
2: Build quality. Our budget was fairly tight - so realisation hit that our Bowens shopping list @ £5k was never going to happen! Having used a lot of Elinchrom products in my time, I wasn't convinced with them. They always feel plasticy to me! At the time, I hadn't seen any Lencarta kit - but the Elemental came recommended. Danny who runs the company has his own studio and uses the gear - was willing to do a deal, available on the end of the phone when required etc.
So how do they compare? Well, they've been running now almost every day (some days for 10 hours!) since January. Have they missed a beat? Not once! Little can be said for the Elinchrom skyports we purchased to run with them - they are forever dying!
The lights stand the test - both from modelling lamps to strobes. The recycle time is more than adequate for fashion/family/kid work too. We've taken them out of the studio and used them outside on battery packs with no drama and everyone who has used them has never moaned about them
I'd like to point out - this is an ubiased review based on using the products for long hours. I'm not saying there is anything wrong with any other product - these just seem to work for us!
ISL Studio