35mm 36 exp colour negative film prices today and yesterday

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Bit out of touch with film prices. I think I last shot colour in 2018 and had been using my stash of agfa vista and fujifim superia 200. I actually sold quite a bit of the later on ebay a few years ago just had too much to use within date. Naive - I only just discovered that they stopped making this a few years ago.

I was looking at film prices today and reading comments on how expensive thay are ( and I know Kodak just hyped prices by 20%) but I had a feeling that when I was buying consumer colour neg film ( agfa/konica/kodak ) in the 70's-90's it wasn't that cheap then so I had a look:

I just found this online source of historic Argos catalogues and some film prices ( just used inflation calculator from Bank of England ):

1980 Kodacolor 36 exp incl process and 6x4 printing £6.49 in todays money per pack 28.9
1985 Kodacolor 36 exp twin pack ( no process ) 5.49 in todays money per pack 8.5 /pack
1990 Kodacolor Gold 36 exp 3 pack 9.49 in todays money per pack 7.3/pack
1999 Kodacolor Gold 36 exp 4 pack 13.99 in todays money per pack 6.2/pack

Today

Boots have Fuji sup 400 at 8.99, Amazon have 5 pack of Portria 160 at £50. Wilkos Kodak Color Plus 200/36 £6.
Maybe, ballpark, 10 quid for a 36 exp roll ??

So, if the inflation adjustments are appropriate looks like it was never cheap - in my film era
 
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I have the feeling that inflation-adjusted film prices took a dip a few years ago, and are now back up to something like historic levels. We all have short memories, which is why we grumble so much. Thanks for the reminder, Richard!
 
ChrisR said:
We all have short memories, which is why we grumble so much. Thanks for the reminder, Richard!
Click to expand...

I thought it was because we were I was old. I feel more like Victor Meldrew each day :)
 
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I have a long memory, so I grumble because I remember how much better things were years ago :)
 
greyowl said:
I just found this online source of historic Argos catalogues and some film prices ( just used inflation calculator from Bank of England ):
Click to expand...

OK, that's a rabbit hole I wasn't expecting....
 
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